partners with TV producer 3 Alliance on luxury travel programming
22, 2015) UPTOWN Magazine has announced it is partnering with travel
programming producer, 3 Alliance, which currently produces the Andiamo!
luxury/adventure travel series. Andiamo! | UPTOWN will be jointly
produced by 3 Alliance Media and UPTOWN Ventures Group. The executive
producers are Jason Gordon, Donna Perkins and Leonard Burnett, Jr.
Perkins will also serve as the show's host.
Andiamo! | UPTOWN will immerse its audience with unique experiences in
all corners of the globe. From the exciting cultural offerings of the
New France Festival in Quebec City, to mountain climbing in Switzerland,
cooking with a famous chef in Martinique, experiencing Jerusalem and the
history of its Old City and much more, Andiamo! | UPTOWN will inspire
its audience to get out and become an informed globetrotters.
"As Co-CEO's of 3 Alliance, we are excited to embark upon this new
partnership with UPTOWN as we feel that it will open up a world of
opportunity and adventure for Andiamo!" says Donna Perkins and Jason
"We are thrilled about our new partnership with 3 Alliance," said
Leonard Burnett, Jr., Co-CEO of Uptown. "The travel category has always
been a big supporter of our brand. With this new partnership we
will integrate our advertisers with opportunities across
multiple platforms that will reach our affluent audience. Adiamo!
UPTOWN, will not only excite but enlighten our well traveled, savvy
audience who see travel as not only a destination but a lifestyle."
Founded in 2004, Uptown Ventures Group is the only luxury lifestyle
company that targets the Affluent African American Market. With a cross
platform reach of over 1 million, UPTOWN provides its advertising
partners with the broadest access to the highly sought-Affluent African
American audience. Uptown offers cutting edge and innovative strategies,
including television, digital, social, branded content, print and
Uptown's signature events; Uptown Uncorked Food & Wine Festival, Uptown
Vineyard and the soon to be announced Uptown Short Film Festival.
3 Alliance is a privately held, multi-genre production studio
specializing in the development and incubation of a myriad of original
concepts and formats in all forms of visual media. 3 Alliance is engaged
in collaborative content development with major studios, broadcasters
and production companies worldwide. The company continues to build on
its successes by developing mutually beneficial relationships with major
brands, U.S.-friendly governments and corporations, such as Orbitz.com,
Air Canada, Google, Fairmont Raffles Hotels International, The Royal
Thai Government, The Government of Canada, as well as partnerships with
numerous major blue-chip corporations including The Walt Disney Company.
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