Jesse Jackson Jr. cuts radio ad for Barack Obama in South Carolina market

By Mike Dorning
The Baltimore Sun
(October 23, 2007) Barack Obama began airing radio ads in South Carolina today featuring Chicago Congressman Jesse Jackson Jr., son of the prominent civil rights leader the Rev. Jesse Jackson.

The senior Jackson won the South Carolina Democratic primary during his 1988 campaign for president, a victory the younger Jackson recalled in the ad, which is airing on gospel and R&B stations with a predominantly African-American audience.

“Once, South Carolina voted for my father, and sent a strong message to the nation,” the younger Jackson said. “Next year, you can send more than a message. You can launch a President.”

The advertising campaign comes a month after Jackson's father criticized Obama for "acting like he's white" because the Illinois senator did not speak more aggressively in the racially charged "Jena 6" case. The elder Jackson, who is supporting Obama, later said the remark was taken out of context.

African-Americans are a crucial demographic group in the South Carolina primary, a key early contest in the presidential nomination. They comprised about half the electorate in the Democratic presidential primary in 2004.

The younger Jackson lauded Obama for legislation he passed in the Illinois state senate combating racial profiling and for seeking to counter "the railroading of the poor in the justice system."

Though Jackson did not mention front-runner Hillary Clinton in the ad, he appeared to suggest Obama would better represent the interests of blacks.

"A lot of politicians call themselves our friends," Jackson said.

"But Obama has a heart that beats for our community. And he’s dedicated his life to the struggle," added Jackson, who cited Obama's work as a community organizer on Chicago's South Side and as an attorney working on voting rights cases.

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Script

Title: "Defining Moment"      :60 sec.

"This is Congressman Jesse Jackson, Jr.

Two decades ago, my father ran for President, calling on South Carolina and the nation to Keep Hope Alive.

Today, Barack Obama has taken up the torch.  He's continuing that march for justice.

And his campaign is a defining moment.

A lot of politicians call themselves our friends.

But Obama has a heart that beats for our community.  And he's dedicated his life to the struggle.

As a community organizer for churches in hard-hit neighborhoods; as a civil rights lawyer and public official, Obama's spent decades fighting for fairness.

Obama's passed laws to stop racial profiling, and the railroading of the poor in the justice system. And he's spoken hard truths about the moral crisis in our community, and what we have to do to change it.

This is Jesse Jackson, Jr.

Once, South Carolina voted for my father, and sent a strong message to the nation.

Next year, you can send more than a message.  You can launch a President."

Tag:     "I'm Barack Obama, candidate for president, and I approve this message"

Paid for by Obama for America."

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