Advertising & PR News
TV & Cable News
People in the
Company Bios and
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Nick Howse, veteran
ad executive and supporter of black media, dies at 58
25, 2006) Nick Howse, a native Chicago executive whose involvement in
advertising and marketing span nearly four decades, died on Tuesday, Oct.
24 following a massive stroke. He was 58.
Howse started his career at Bozell & Jacob in the early 1970ís. From there
he would join the Burrell Communications Group, one of the nationís
largest African-American owned advertising agencies.
Howse is best known for his work at Burrell, where as Senior Vice President
and Media Director he oversaw media strategies for clients such as
McDonalds, Ford and Coca-Cola. During his nearly 20-year tenure at Burrell
he was responsible for placing millions of dollars in advertising with
black-oriented media outlets, and was especially supportive of new
African-American media ventures. He also was instrumental in providing
sponsorships and underwriting for hundreds of events and humanitarian
Howse was one of the industryís most influential African-American media
professionals. He hired and trained numerous other blacks who likely would
have found it difficult to enter the highly coveted media buying and
planning arena. Most of those he hired went on to become top executives in
major advertising agencies, marketing and media firms.
Having worked in recent years at a number of Chicago-based advertisng and
media companies, Howse formed his own company last year, INN-Howse
Marketing. The name was drawn from the initials of his wife, Iris and his
children, Nick and Nadia.
"He was just awesome," Iris Howse told the Chicago Defender. "Anybody you
ask will tell you the same thing. He was a real gentleman. We only had 12
years but I believe we did and had more than some people who have had 30
years together. Nick, our 7-year-old daughter Nadia and I went and did
everything together. He's just really going to be missed."
A wake for Nick Howse will begin at 10 a.m. Monday, Oct. 30th at The
Apostolic Church of God, where he was an active and longtime member, at
6320 S. Dorchester Ave., Chicago. Funeral services will begin promptly
after at 11 a.m. For information call
Go to Target Market News
Click here to read more
Book Publishing Authority
in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
A TARGET MARKET NEWS
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
The trade publication for
in-depth coverage of Black
and Media news