The Week of October 16 – 22
'Monday Night Football' finishes first, but Disney dominates Top 25

(October 25, 2006) ESPN’s “Monday Night Football” returned to the No.1 spot for most popular cable shows with black households, having been momentarily knock out by VH1’s “Flavor of Love.” Awards shows took second and third, represented respectively by TNT’s “The Black Movie Awards” and VH1’s “Hip-Hop Honors.”

But the overwhelming network winner for the second week of October was the Disney Channel. Thanks to the Columbus Day holiday, the network conspired with younger viewers to seize the remote and claim 13 of the chart’s top programs.

The total number of black households watching the Top 25, according to Nielsen Media Research, was 21.4 million. That’s a whopping 20 percent increase over the previous week’s total. Interesting to note is the fact that the top 25 over the air programs had only 1.7 percent increase in audience for the same period.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research. Number of homes shown
in thousands. Ranking based on percentage of black
households.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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