Cable Ratings for Week of Oct. 15 - 21
BET knocks out the usual suspects to take No.1; USA is week’s top network

(October 24, 2007) BET claimed victory for the week’s most watched program in black households, “The BET Hip-Hop Awards” pushed ESPN’s “Monday Night Football” to second. In a head-to-head on Wednesday night it beat out TBS’s “House of Payne.” Airing the “Hip-Hop Awards” three times for the week, and the growing popularity of “Sunday Best” and “Exalted” gave BET seven winners on the week’s top 25 list.

However, the network with the most shows for the week was USA. It had nine winners of the top 25 (seven of which were “Law & Order: SVU). Following BET was third place VH1 with three shows. ESPN and MTV both placed two shows, and Disney – uncharacteristically – had one.

The total number of households watching the top 25 cable shows during the third week of October, according to Nielsen Media Research, was 19.5 million, a nine percent increase over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	BET HIP HOP AWARDS	BET	20.5	1,875
2	NFL REG SEASON	ESPN	13.1	1,240
3	I LOVE NEW YORK 2	VH1	12.4	1,237
4	SALT N PEPA SHOW	VH1	11.7	1,156
5	AMERICAN GANGSTER	BET	11.8	1,076
6	HOUSE OF PAYNE	TBS	9.5	858
7	GOTTIS WAY	VH1	8.6	845
8	LAW & ORDER: CI	USA	9.1	834
9	HOUSE OF PAYNE	TBS	8.2	752
10	SUNDAY BEST	BET	8.3	740
11	BET HIP HOP AWARDS	BET	8.6	708
12	BET HIP HOP AWARDS	BET	8.4	696
13	LAW & ORDER: SVU	USA	6.7	632
14	WWE ENTERTAINMENT	USA	6.1	595
15	WWE ENTERTAINMENT	USA	5.8	577
16	LAW & ORDER: SVU	USA	6.2	552
17	COLL FTBL-SAT PRIME	ESPN	6.7	535
18	HANNAH MONTANA	DISNEY	6.7	532
19	SUNDAY BEST	BET	5.8	532
20	LAW & ORDER: SVU	USA	5.4	526
21	EXALTED	BET	5.4	524
22	LAW & ORDER: SVU	USA	5.6	520
23	LAW & ORDER: SVU	USA	5.7	513
24	SHOT AT LOVE: TILA TEQUIL	MTV	5.2	500
25	LAW & ORDER: SVU	USA	5.3	497

Source: Nielsen Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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