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BET marks 25th anniversary with star-studded extravaganza

(October 24, 2005) Some of the world's most celebrated performers will gather at Los Angeles' Shrine Auditorium to celebrate a quarter century of ground-breaking, African-American programming from BET when the network hosts "25 Strong: The BET Silver Anniversary Special on Wednesday, October 26 at 8 p.m. PT.

A sparkling "A- List" of entertainers, including R&B sensation Usher, the sultry Alicia Keys, the multi-talented Queen Latifah, the soulful Earth Wind & Fire, hip-hop soul diva Mary J. Blige, the masterful John Legend, contemporary genius R. Kelly and many more will be a part of the star-studded toast to the network's silver anniversary milestone.

In addition to celebrating more than two decades of unforgettable entertainment, BET will bid farewell to retiring Founder and Chairman, Robert L. Johnson in a special tribute. BET has again teamed with Cossette Productions, famed producers of the GRAMMY Awards and five record-setting BET AWARDS shows, to handle production of the telecast, which will premiere on Tuesday, November 1 at 9 p.m. ET/PT.

Over the course of two-and-a-half-hours, viewers will take a 25-year-long, foot-stomping entertainment ride. Stops along the way will feature rap impresarios such as West Coast hit-maker Snoop Dogg, Queens, New York-born hip hop legend LL Cool J and Wu-Tang alumni Method Man, rocking the mic opposite hard-hitting "Dirty South" lyricists Nelly, Big Gipp, Murphy Lee and Ali in a battle for old school versus new school bragging rights.

With Hollywood's finest in attendance, audiences will also be in the presence of such star power as Steve Harvey, Yolanda Adams, Serena Williams, Kirk Franklin, Pastor Shirley Caesar, Donnie Simpson, Dr. Bobby Jones, Parliament Funkadelic featuring George Clinton and Bootsy Collins, New Edition, Arsenio Hall, Jeffrey Osbourne, Donnie McClurkin, Hammer, Howard Hewett, and Leon.

The night will begin with an hour-long pre-show hosted by Terri J. Vaughn and Tony Rock who'll kick off the evening by taking viewers on a virtual stroll down the red carpet, capturing the sizzling fashions and arrival excitement of Black entertainment's glamour set. The half-hour post show hosted by BET News anchor Jacque Reid will recap the festivities, highlighting the network's favorite celebrity moments and performances.

"The only way to truly celebrate 25 years of BET's place in entertainment history is with an amazing event and televised special loaded with unparalleled talent and creative passion," said Debra Lee, BET President and CEO. "This event is more than a look back at BET's greatness over the years. It's our chance -- and that of our many friends, advertisers, viewers and partners -- to celebrate an incredible milestone and set in motion a new era for BET. It's also the perfect salute to the pioneering achievements of BET Founder and Chairman Bob Johnson."

"This year, BET cemented its reputation of giving the best award shows on television," added BET President of Entertainment, acclaimed director Reginald Hudlin. "Both the BET Awards and BET Comedy Awards were huge successes. Our silver anniversary special will be the trifecta, the hat trick, the topping of toppers. I didn't just jinx it, did I?"

BET.com users will get an exclusive All-Access Pass to behind-the-scenes backstage action, hosted by former BET personality Big Lez. Big Lez will lead online users in a guided tour of all the highlights and excitement of backstage, mingle with stars participating in the show and give a rare glimpse of the green room activities as celebrity performers prepare for their turn onstage at BET's biggest celebration ever!

BET will air encore performances of the special Friday, November 4 from 7:30-11 p.m. ET/PT; Thursday, November 10 from 8-10:30 p.m. ET/PT; and Thursday, November 24 from 7:30-10 p.m. ET/PT.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS BET marks 25th anniversary with star-studded extravaganza (October 24, 2005) Some of the world's most celebrated performers will gather at Los Angeles' Shrine Auditorium to celebrate a quarter century of ground-breaking, African-American programming from BET when the network hosts "25 Strong: The BET Silver Anniversary Special on Wednesday, October 26 at 8 p.m. PT. A sparkling "A- List" of entertainers, including R&B sensation Usher, the sultry Alicia Keys, the multi-talented Queen Latifah, the soulful Earth Wind & Fire, hip-hop soul diva Mary J. Blige, the masterful John Legend, contemporary genius R. Kelly and many more will be a part of the star-studded toast to the network's silver anniversary milestone. In addition to celebrating more than two decades of unforgettable entertainment, BET will bid farewell to retiring Founder and Chairman, Robert L. Johnson in a special tribute. BET has again teamed with Cossette Productions, famed producers of the GRAMMY Awards and five record-setting BET AWARDS shows, to handle production of the telecast, which will premiere on Tuesday, November 1 at 9 p.m. ET/PT. Over the course of two-and-a-half-hours, viewers will take a 25-year-long, foot-stomping entertainment ride. Stops along the way will feature rap impresarios such as West Coast hit-maker Snoop Dogg, Queens, New York-born hip hop legend LL Cool J and Wu-Tang alumni Method Man, rocking the mic opposite hard-hitting "Dirty South" lyricists Nelly, Big Gipp, Murphy Lee and Ali in a battle for old school versus new school bragging rights. With Hollywood's finest in attendance, audiences will also be in the presence of such star power as Steve Harvey, Yolanda Adams, Serena Williams, Kirk Franklin, Pastor Shirley Caesar, Donnie Simpson, Dr. Bobby Jones, Parliament Funkadelic featuring George Clinton and Bootsy Collins, New Edition, Arsenio Hall, Jeffrey Osbourne, Donnie McClurkin, Hammer, Howard Hewett, and Leon. The night will begin with an hour-long pre-show hosted by Terri J. Vaughn and Tony Rock who'll kick off the evening by taking viewers on a virtual stroll down the red carpet, capturing the sizzling fashions and arrival excitement of Black entertainment's glamour set. The half-hour post show hosted by BET News anchor Jacque Reid will recap the festivities, highlighting the network's favorite celebrity moments and performances. "The only way to truly celebrate 25 years of BET's place in entertainment history is with an amazing event and televised special loaded with unparalleled talent and creative passion," said Debra Lee, BET President and CEO. "This event is more than a look back at BET's greatness over the years. It's our chance -- and that of our many friends, advertisers, viewers and partners -- to celebrate an incredible milestone and set in motion a new era for BET. It's also the perfect salute to the pioneering achievements of BET Founder and Chairman Bob Johnson." "This year, BET cemented its reputation of giving the best award shows on television," added BET President of Entertainment, acclaimed director Reginald Hudlin. "Both the BET Awards and BET Comedy Awards were huge successes. Our silver anniversary special will be the trifecta, the hat trick, the topping of toppers. I didn't just jinx it, did I?" BET.com users will get an exclusive All-Access Pass to behind-the-scenes backstage action, hosted by former BET personality Big Lez. Big Lez will lead online users in a guided tour of all the highlights and excitement of backstage, mingle with stars participating in the show and give a rare glimpse of the green room activities as celebrity performers prepare for their turn onstage at BET's biggest celebration ever! BET will air encore performances of the special Friday, November 4 from 7:30-11 p.m. ET/PT; Thursday, November 10 from 8-10:30 p.m. ET/PT; and Thursday, November 24 from 7:30-10 p.m. ET/PT. Go to Target Market News homepage	ONLY 3 WEEKS AWAY! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. 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