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Campbell-Ewald re-enlists GlobalHue for work on Navy account (October 24, 2005) Campbell-Ewald has again won the advertising and marketing account for U.S. Navy recruiting and has additionally opened a Washington, D.C., office to further support and grow its government portfolio, according to Chairman and Chief Executive Officer Anthony J. Hopp. Campbell-Ewald continues its partnership with GlobalHue, Southfield, Mich., to further extend Navy's recruiting communications to African-American prospects. Accentmarketing, Coral Gables, Fla., will handle Hispanic marketing efforts. Accentmarketing and GlobalHue were honored by the American Advertising Federation with a 2004 Mosaic Award for multicultural advertising and marketing achievements. Campbell-Ewald began its initial contract with Navy in 2000 and recently completed the government-mandated review for a contract that could extend to 2010. For the last 50 months, the Navy has met its monthly active duty recruiting goals, surpassing the previous all-volunteer Navy record of 16 months. "We're ready to continue meeting the Navy's challenge of helping young people decide to serve our country," said Campbell-Ewald, Executive Vice President, Account Director Kathleen Donald. "Young peoples' consumption of media is ever changing and Navy's 'Accelerate Your Life' campaign will continue to reach them in innovative ways with opportunities to jump-start their own career interests." Since winning Navy in 2000, Campbell-Ewald has grown to become one of the top government advertising communications providers in the nation and has now, to further support its efforts, opened an office in Washington, D.C. Executive Vice President, Account Director Jeff Seregny, who leads the agency's governmental practice, will maintain a regular schedule in Washington. In addition to Navy, Campbell-Ewald is agency of record for the U.S. Postal Service, U.S. Postal Inspection Service and Federal Citizen Information Center (FCIC) and has performed project work for the Centers for Medicare & Medicaid Services (CMS), Federal Aviation Administration (FAA) and National Aeronautics and Space Administration (NASA). Campbell-Ewald is on the General Services Administration Advertising & Integrated Marketing Solutions (AIMS) schedule. Go to Target Market News homepage |
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