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Seven honorees to receive awards at Target Market New's 2016 MAAX Summit Nov. 14th in Chicago

(October 21, 2016) Target Market News has announced that the 17th Annual Marketing to African Americans with Excellence (MAAX) Summit will take place on Monday, Nov. 14th, 2016 at the Hyatt Magnificent Mile Hotel in downtown Chicago. The theme for this year's gathering is "Change the Conversation," with presentations that offer a new perspective on the Trillion-Dollar Black Consumer Market.

The all-day MAAX Summit is one the industry's largest annual gatherings of African American marketing, media and research professionals. Among the companies that will offer the newest statistics, trends and analysis on the African American Economy are Nielsen, IHS Polk Automotive, the U.S. Census Bureau, and Target Market News, among others. The Platinum Sponsor of the 2016 MAAX Summit and Awards is Toyota and the Presenting Sponsors are AARP and Carol H. Williams Advertising.

"There has been a dramatic shift in the dynamics of the African-American market," said Target Market News president, Ken Smikle. "Black consumers are altering their perceptions and habits. Change is being driven by technology, access to information, the political culture, and the Black Lives Matter and Bank Black movements. African-American millennials may be driving the conversation, but the older black population is bringing new convictions and attitudes to the marketplace. These trends need be examined, understood and responded to with new strategies and new ideas."

The Tenth Annual MAAX Awards luncheon will be held Nov. 16th during the Summit.

This year's MAAX Awards luncheon speaker will be Louis Carr, President of Media Sales, Black Entertainment Television. Louis Carr, President of Black Entertainment Television Media Sales, is one of the most influential and prominent African Americans in the media and marketing industries. He has been responsible for more advertising dollars targeted toward the African-American consumer market than any other professional or company.

The 2016 MAAX Award recipients are:

Advertising Executive of the Year
Michon Ellis
Chief Executive Officer
LimeGreen Moroch, LLC

Media Executive of the Year
Detavio Samuels
Interactive One LLC

Marketing Executive of the Year
Michelle Matthews-Alexander
Diversity Marketing Manager
GM Diversity Marketing, Center of Excellence

Research Executive of the Year
Sharon Williams
Senior Research Director

Public Relations Executive of the Year
Raschanda Hall
Director of Global Media Relations
Business Wire LLC

Lifetime Achievement Award
Bernard Bronner
Upscale Magazine

President's Award for Advocacy
Jim Winston
Executive Director
National Association of Black Owned Broadcasters

For more information or to register visit MAAX Summit 2016, or visit Target Market News on Facebook and Twitter, or call 312-408-1881. 

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The 19th Annual Edition

The Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

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Pressure Makes Diamonds:
Becoming the Woman I
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Valerie Graves, whom Advertising Age magazine named one of the "100 Best and Brightest" in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi.

Paperback: 288 pages
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