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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

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Black TV Ratings for Week of October 15 - 21
Black TV viewers turning their attention more to politics than the usual programming

(October 24, 2012) The second Presidential debate that aired on Tuesday, Oct.16th, was the real ratings winner among TV shows for the third week of October. 4.8 million of the more than 10 million Black viewers watched on ABC, CBS and NBC. (Another 5.3 million tuned in on cable). ABC's "Scandal" returned to the lineup and came in at No.3.

NBC edged out CBS as the most watched TV network, carrying 13 million Black viewers for eight of its shows. CBS dropped to second place with 12.8 million for ten shows. ABC had 8.5 million for six programs.

The total number of viewers for the week's Top 25 TV shows in Black households was 35.6 million -- a mere one percent less than a week ago.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL
STEELERS V. BENGALS

NBC

14.4

7.8

2,943

2

60 MINUTES

CBS

10.4

5.2

1,980

3

SCANDAL

ABC

10.1

4.7

1,784

4

VOTE 2012:ANALYSIS-TUE

ABC

9.6

4.9

1,847

5

SUNDAY NIGHT NFL PRE-KICK

NBC

9.1

5.1

1,913

6

PERSON OF INTEREST

CBS

8.5

4.4

1,659

7

DECISON'12 PRES ANALYS10/16

NBC

7.9

4.0

1,498

8

FOOTBALL NIGHT AMERICA PT 3

NBC

7.8

4.2

1,581

9

VOICE-TUE

NBC

7.7

4.2

1,568

10

CAMPAIGN 12-DEBATE ANL-TU

CBS

7.5

3.9

1,466

11

THE VOICE

NBC

7.4

3.9

1,459

12

GREY'S ANATOMY

ABC

7.4

3.5

1,303

13

DANCING W/STARS RESULTS

ABC

7.4

3.4

1,270

14

CSI

CBS

7.0

3.3

1,229

15

DANCING WITH THE STARS

ABC

6.9

3.4

1,283

16

ELEMENTARY

CBS

6.5

3.2

1,225

17

CRIMINAL MINDS

CBS

6.4

3.2

1,196

18

THE GOOD WIFE

CBS

6.1

2.8

1,071

19

AMAZING RACE 21

CBS

5.8

2.8

1,049

20

REVENGE

ABC

5.7

2.8

1,043

21

TWO AND A HALF MEN

CBS

5.6

2.8

1,072

22

REVOLUTION

NBC

5.6

2.8

1,059

23

BLUE BLOODS

CBS

5.6

2.5

952

24

X-FACTOR-WED

FOX

5.5

3.1

1,162

25

LAW AND ORDER:SVU

NBC

5.5

2.7

1,006

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view previous week's Top 25 TV chart


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