TV Ratings for Week of Oct. 15 - 21
Black viewers pick football over baseball; CBS wins week’s network race

(October 23, 2007) In a heavily sports-dominated week, African-American households favored football over the march to the World Series. The week’s No.1 show was Fox’s “OT,” football’s most watched post game show. The No.3 show among black viewers was NBC's "Sunday Night Football," but the third most popular show in white households was Major League Baseball (The NFL match-up finished 16^th among white viewers).

CBS finished in its usual top spot as the leading network, thanks to nine shows among the top 25. ABC placed six winners, NBC had four. Fox and the CW each had three chartmakers.

The total number of black households watching the top 25 shows during the third week of October, according to Nielsen Media Research, was 30.3 million. Last week’s total was 30.1 million.

 the past CBS has scored with black households by featuring profiles on African-American athletes and entertainers. Its interview last week with Supreme Court Justice Clarence Thomas about his recently released autobiography took the news program to No. 1 of the top 25 most popular shows in black homes.

The CW’s comedy, “The Game,” held on the second place thanks to a strong lead in from “Girlfriends.” NBC’s “Monday Night Football” posted a third place finish.

CBS, far and away the winning network for the second week in October, posted 11 shows on the top 25 chart. ABC followed with five, NBC had four, The CW three and Fox two.

The total number of black households watching the top 25 shows, according to Nielsen Media Research, was 30.1 million, or just two percent fewer than in the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	THE OT	FOX	11.5	1.572
2	CSI: MIAMI	CBS	11.1	1.513
3	SUN NIGHT FOOTBALL	NBC	10.9	1.488
4	DANCING W/STARS-MON	ABC	10.6	1.445
5	THE GAME	CW	10.6	1.450
6	GREY'S ANATOMY-THU	ABC	10.1	1.379
7	CSI: NY	CBS	9.8	1.335
8	GIRLFRIENDS	CW	9.4	1.280
9	CSI	CBS	9.3	1.265
10	THE UNIT	CBS	9.0	1.227
11	LAW AND ORDER:SVU	NBC	9.0	1.225
12	UGLY BETTY	ABC	8.9	1.220
13	SHARK	CBS	8.9	1.216
14	DANCING W/STARS -TU	ABC	8.6	1.168
15	CANE	CBS	8.5	1.163
16	NCIS	CBS	8.3	1.138
17	CRIMINAL MINDS	CBS	7.9	1.076
18	EVERYBODY HATES CHRIS	CW	7.8	1.067
19	MLB ALCS GAME 7-PRE	FOX	7.8	1.063
20	MLB ALCS GAME 7	FOX	7.6	1.042
21	SUN NIGHT NFL PRE	NBC	7.6	1.033
22	DESPERATE HOUSEWIVES	ABC	7.5	1.017
23	COLD CASE	CBS	7.4	1.014
24	HEROES	NBC	7.1	.968
25	PRIVATE PRACTICE	ABC	6.9	.942

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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