Len Burnett resigns position at Vibe to return to Uptown as co-CEO

(October 23, 2007) Len Burnett has announced his resignation as Vice President, Group Publisher of Vibe Magazine, a position he has held since June 2005. Burnett, who was one of the original founders of Vibe in 1993, returned in June of 2005.

"Len has been part of the Vibe family since its founding with Quincy Jones. He has been an important part of building Vibe into a mature media company with its multiple touch points,” said Steve Aaron, CEO of VIBE Media Group. “We will miss his passion and creativity, and on behalf of the entire Vibe family, we wish him all the best success at Uptown,"

Burnett is returning to Uptown Magazine, a lifestyle quarterly targeted to affluent African-Americans that he co-founded with Brett Wright in 2004. As Co-CEO, Burnett will oversee sales, marketing and the continued growth of Uptown’s integrated marketing strategy. The magazine recently signed a national distribution deal with Kable News Distribution and has launched a new web site, www.uptownlife.net.

"This is a coming home for me, I am now able to focus my time and resources on what I believe is an underserved audience and with a title that has tremendous growth potential.  We have created a unique advertising platform for our clients to reach this affluent audience. I’m excited about our future as we expand circulation, grow into additional local markets, and provide advertisers a 360 degree experience leveraging the magazine and our brand extensions", says Burnett.

Wright said Burnett’s return “will allow us to make good on our initial strategy via the aggregation of content and the development of intellectual properties that leverage the Uptown brand and deliver our advertisers’ products and services directly to affluent consumers.” 

In 2008, Uptown’s founders expect to launch several new properties including new events and an expanded broadband presence which will have social networking as well as many unique features for travel, blogging and commerce.


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