HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Black Cable TV Ratings for Week of October 6 - 12
'Monday Night Football' and VH1 stay strong cable favorites in black homes

(October 19, 2014) Nearly four weeks into the fall TV season, cable staples such as ESPN's "Monday Night Football" have had no problem drawing their traditional fans. The NFL game was again No.1 on the Top 25 of favorite cable shows in black households, with 2.4 million tuning in.

VH1 was the most watched cable network among those on the Top 25, with 5.5 million watching four of its shows on the chart. OWN was second for most watched title, with 4.7 million tuning six of its shows. USA claimed third place with 3.3 million across three programs.

The total number of viewers for the Top 25 most popular cable shows in black homes, according to Nielsen, 25.5 million, or two percent more than the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | AA Rating | AA Share | AA Viewers 2+(000)

1

MONDAY NIGHT FOOTBALL  

ESPN

12.0

17.1

2,446

2

LOVE & HIP HOP HOLLYWOOD

VH1

8.7

12.5

1,767

3

IF LOVING YOU IS WRONG

OWN

8.4

11.9

1,636

4

WALKING DEAD

AMC

7.6

10.5

1,717

5

T.I. AND TINY 4

VH1

6.6

9.2

1,432

6

T.I. AND TINY 4

VH1

6.0

8.2

1,255

7

FOR BETTER OR WORSE

OWN

5.7

8.5

1,209

8

LOVE & HIP HOP HOLLYWOOD

VH1

5.2

7.3

1,114

9

WWE ENTERTAINMENT

USA

4.9

6.7

1,134

10

WWE ENTERTAINMENT

USA

4.8

6.8

1,149

11

WWE ENTERTAINMENT

USA

4.6

6.6

1,042

12

BRAXTON FAMILY VALUES

WETV

4.2

5.9

746

13

WWE FRI NIGHT SMACKDOWN

SYFY

3.9

6.3

847

14

AMERICAN DAD

ADULT
SWIM

3.8

5.6

662

15

REAL HUSBANDS S2

BET

3.7

5.5

719

16

AMERICAN HORROR STORY

FX

3.7

5.6

832

17

AMERICAN DAD

ADULT
SWIM

3.5

5.2

675

18

IF LOVING YOU IS WRONG

OWN

3.5

5.2

631

19

AMERICAN DAD

ADULT
SWIM

3.5

5.1

631

20

IF LOVING YOU IS WRONG

OWN

3.4

5.2

661

21

FAMILY GUY

ADULT
SWIM

3.3

4.7

644

22

AMERICAN DAD

ADULT
SWIM

3.2

4.6

683

23

IYANLA, FIX MY LIFE

OWN

3.2

5.2

567

24

WALKING DEAD MARATHON

AMC

3.1

4.5

671

25

HAUNTED THUNDERMANS

NICK

3.1

5.2

647

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Go to Target Market News homepage

RECENT NEWS STORIES
Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

Black PR Society issues call for speakers at its 2014 conference in November

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Pamela Culpepper, former PepsiCo SVP, joins Golin agency in newly created post

Black TV Ratings for Week of July 21 - 27 'Extant' continues to draw black TV audiences to CBS' summer line-up

Africa Channel to launch morning show that will air live in Africa and U.S.

Valerie Gammon, veteran entertainment and TV exec, to head Miramar complex

African American TV & Video Summit, first targeted TV conference, coming July 21st

Pamela El named to new position of Chief Marketing Officer for the NBA

Click here for more recent news stories and our news archive





















































































































 













 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2014 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services