The Week of October 9 – 15
'Flavor of Love' sacks 'Monday Night Football' out of first place with triple play

(October 19, 2006) Just as ESPN’s “Monday Night Football” was about to claim its sixth consecutive week as the number one cable program in black households, it succumbs to Flavor Flav. After weeks of second place finishes, VH1’s “Flavor of Love” reality show took the first, third and fourth place during the first week of October. It achieved dominance by airing back-to-back-to-back shows on Oct. 15 that attracted more than 4.7 million black homes.

WWE Entertainment also had success with a three-hours-in-a-row strategy that captured fifth, sixth and eighth place. The network winners for the week were BET and Disney, each of which had six shows on the chart. The next closet was VH1 with four.

The total number of black households watching the top 25 cable shows, according to Nielsen Media Research, was 17.8 million, an increase of 20 percent over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research. Number of homes shown
in thousands. Ranking based on percentage of black
households.

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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