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Honda Battle of the Bands engages consumers with social media platforms
 (October
19, 2012) Marching band fans can now help select one of eight coveted
spots in the 2013 Honda Battle of the Bands Invitational Showcase,
presented by Verizon Wireless and official banking sponsor, SunTrust
Bank, from among 33 of the nation's most exceptional Historically Black
College and Universities (HBCU) marching bands. Fans can begin voting
immediately by visiting
www.HondaBattleoftheBands.com through October 25, 2012. The
Invitational Showcase will be held at the Georgia Dome in Atlanta on
Saturday, January 26, 2013.
In addition to the spirited musical performances and dance team
choreography and pageantry, this year's Honda Battle of the Bands offers
fans a unique opportunity to create their own ultimate experience
through a continually expanding digital and social media presence. New
for 2013, fans visiting the www.HondaBattleoftheBands.com website can
enter for a chance to win a personally-customized trip to the 2013
Invitational Showcase and a chance to take home an all-new 2013 Honda
Accord*.
For an interactive experience, including access to the latest 2013
program updates and to share photos, videos, memories and trivia, fans
of Honda Battle of the Bands can go to:
- Twitter: @The_Honda, #HBOB2013
- Facebook:
www.facebook.com/HondaBattleoftheBands
- YouTube:
www.youtube.com/hondabotb
- Instagram: #HBOB2013
The program kicks off with the Celebration Tour, which provides fans
with a closer look at many of the HBCU bands vying for a spot in the
2013 Invitational Showcase. The 10-stop tour runs through November,
including a stop at the Circle City Classic where visitors to the Honda
booth can enter the Honda Battle of the Bands sweepstakes onsite. Each
university participating in the Celebration Tour receives a $1,000 grant
from Honda for their music education programs, with the final eight
schools advancing to the Invitational Showcase receiving an additional
$20,000 grant from Honda. The final eight bands are chosen through a
voting process incorporating online fan votes, band directors and the
presidents of HBCU schools.
"For more than a decade, Honda Battle of the Bands has proudly supported
music education programs at HBCUs, and we're always honored to provide
the stage for these talented young musicians," said Marc Burt, assistant
vice president, Office of Inclusion and Diversity for American Honda
Motor Co., Inc. "The time and effort the students pour into each dynamic
performance is evident every time they take the field. The Invitational
Showcase gives these bands another opportunity to display their musical
talent, athleticism and original performances to marching band
enthusiasts, while also earning a grant for their music education
programs."
"Verizon is pleased to be part of this event that pays tribute to HBCUs
and gives students a platform to express themselves through the arts,"
said Cameka Crawford, manager, Community Relations and Multicultural
Communications for Verizon Wireless. "Honda Battle of the Bands allows
us to connect with the community in an authentic way."
For more information on the 2013 Honda Battle of the Bands, including
updates, polling status, photos and video footage, and details on any
and all questions about the program, please visit
www.HondaBattleoftheBands.com.
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