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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Honda Battle of the Bands engages consumers with social media platforms

(October 19, 2012) Marching band fans can now help select one of eight coveted spots in the 2013 Honda Battle of the Bands Invitational Showcase, presented by Verizon Wireless and official banking sponsor, SunTrust Bank, from among 33 of the nation's most exceptional Historically Black College and Universities (HBCU) marching bands. Fans can begin voting immediately by visiting www.HondaBattleoftheBands.com through October 25, 2012. The Invitational Showcase will be held at the Georgia Dome in Atlanta on Saturday, January 26, 2013.

In addition to the spirited musical performances and dance team choreography and pageantry, this year's Honda Battle of the Bands offers fans a unique opportunity to create their own ultimate experience through a continually expanding digital and social media presence. New for 2013, fans visiting the www.HondaBattleoftheBands.com website can enter for a chance to win a personally-customized trip to the 2013 Invitational Showcase and a chance to take home an all-new 2013 Honda Accord*.

For an interactive experience, including access to the latest 2013 program updates and to share photos, videos, memories and trivia, fans of Honda Battle of the Bands can go to:

- Twitter: @The_Honda, #HBOB2013
- Facebook: www.facebook.com/HondaBattleoftheBands
- YouTube: www.youtube.com/hondabotb
- Instagram: #HBOB2013

The program kicks off with the Celebration Tour, which provides fans with a closer look at many of the HBCU bands vying for a spot in the 2013 Invitational Showcase. The 10-stop tour runs through November, including a stop at the Circle City Classic where visitors to the Honda booth can enter the Honda Battle of the Bands sweepstakes onsite. Each university participating in the Celebration Tour receives a $1,000 grant from Honda for their music education programs, with the final eight schools advancing to the Invitational Showcase receiving an additional $20,000 grant from Honda. The final eight bands are chosen through a voting process incorporating online fan votes, band directors and the presidents of HBCU schools.

"For more than a decade, Honda Battle of the Bands has proudly supported music education programs at HBCUs, and we're always honored to provide the stage for these talented young musicians," said Marc Burt, assistant vice president, Office of Inclusion and Diversity for American Honda Motor Co., Inc. "The time and effort the students pour into each dynamic performance is evident every time they take the field. The Invitational Showcase gives these bands another opportunity to display their musical talent, athleticism and original performances to marching band enthusiasts, while also earning a grant for their music education programs."

"Verizon is pleased to be part of this event that pays tribute to HBCUs and gives students a platform to express themselves through the arts," said Cameka Crawford, manager, Community Relations and Multicultural Communications for Verizon Wireless. "Honda Battle of the Bands allows us to connect with the community in an authentic way."

For more information on the 2013 Honda Battle of the Bands, including updates, polling status, photos and video footage, and details on any and all questions about the program, please visit www.HondaBattleoftheBands.com.


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