Mobisodes of Tyler Perry's “House of Payne” now on Verizon V CAST

(October 18, 2007) Tyler Perry's House of Payne, the breakout TBS sitcom hit, is coming to Verizon Wireless V CAST Video phones as a series of short promotional mobisodes. Running approximately 1-3 minutes in length each, the specially produced mobisodes can be found on TBS's Very Funny channel, which launched in late July on V CAST Video service. To date, 10 House of Payne mobisodes have been created.

"Offering original content like the House of Payne mobisodes through Verizon Wireless is a unique way to continue to serve the fan base of this very popular show," said Jeff Gregor, chief marketing officer for TBS, TNT and TCM. "Original content like these mobisodes, combined with clips from our hall-of-fame sitcoms and previews of upcoming TBS shows, allow us to expand the reach of the TBS Very Funny brand into the mobile world."

Ryan Hughes, vice president of digital media programming for Verizon, noted, "House of Payne on V CAST is an example of great, snack-sized programming for our on-the-go customers, delivering entertainment they crave on their mobile phones."

House of Payne was created by wunderkind Tyler Perry (box office hits Why Did I Get Married?, Diary of a Mad Black Woman, Madea's Family Reunion), who also directs every episode.

The House of Payne mobisodes feature short vignettes of family life among the Paynes. In one mobisode, Malik and Jazmine attempt to hustle Curtis with a card trick, but their plans are thwarted when they try to pull the same thing on Calvin. Another has Curtis mourning the loss of a "friend" that turns out to be nothing more than a household object. And still another has the family conducting an intervention for Calvin over his aimless lifestyle.


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According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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