HOME  |   STATS  |   PUBLICATIONS  |   REGISTER  CONTACT US  SEARCH  |  ARCHIVE


  COMING IN DECEMBER 


 


"A Must-Read For Marketing Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation’s top African-American ad agencies

Click here for advertising information

Click here to subscribe
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Alexis Herman, former court-appointed monitor of Coca-Cola, joins its board

Alexis HermanBy Duane D. Stanford
The Atlanta Journal-Constitution
(October 18, 2007) Coca-Cola's newest board member, former U.S. Labor Secretary Alexis M. Herman, said Thursday she will help "shepherd the issue of fairness" at the world's largest soft drink maker.

But Herman, who spent six years leading a task force that monitored Coke's compliance with a racial discrimination settlement, also made it clear profit and loss are just as important to her.

"I hope that I'll be able first to bring value to the Coca-Cola Co.," she said on her way to New Orleans, where she co-chairs the Bush-Clinton Katrina Fund.

Coke's directors appointed Herman, 60, as the board's 12th member Thursday at the company's Atlanta headquarters, with her in attendance.

Herman said Coke Chairman and Chief Executive Neville Isdell first called this summer to discuss a board seat.

The directors also named Herman to the board's public issues and diversity review committee, to which Herman said she brings years of public policy experience and a global perspective.

Herman becomes one of two African-American members of Coke's board, joining Georgetown University professor of diplomacy Donald McHenry.

As secretary from 1997 to 2001, Herman was the first African-American to lead the Labor Department.

Herman is chairman and chief executive of New Ventures, a corporate consulting firm. She also chairs the diversity advisory board at Toyota USA and serves on the boards of several companies, including MGM Mirage.

Herman said she worked closely with Coke from 2001 to 2006 during her time as chairwoman of an independent task force appointed by a federal judge to monitor Coke's diversity programs. Coke agreed to the monitoring as part of a $192.5 million settlement of a racial discrimination lawsuit filed in 1999.

Coke has said executives met with the company-funded committee every four to eight weeks and discussed issues regularly by phone.

The task force concluded its work in December and released a final report to the court. Herman at the time praised Coke for making diversity part of its business plan and part of its training for middle managers, "who have to be the translators for the future." Herman said the success of Coke's diversity programs will depend on the company's "willingness to question itself, its willingness to hold that mirror up."

Herman now will be a part of that process as a Coke director, where she said she hopes to help "build the best work force in the world today."



Go to Target Market News homepage

 


________________________
This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

Click for more info and to register
___________________________


 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

_________________________________________________________________________________________


The African-American
Book Publishing Authority




Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

Want this issue? Get it with your new subscription.
Click Here


A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news