The Week of October 9 – 15
CBS hits trifecta with NFL, 'CSI' and '60 Minutes;' CW scores with Monday move

(October 18, 2006) For the first time in memory, CBS claimed the top three spots for the week of the top 25 favorite shows in black households. While the NFL usually finishes at or near the top with African-Americans, CSI: NY had an unusual second place finish. “60 Minutes,” which featured an interview with the one of the black women involved in the Duke University lacrosse team rape case, captured third position.

The CW’s network’s move of its Sunday night “black block” to primetime Monday resulted in a boost in ratings for the comedies. In previous weeks, only “Girlfriends” and “America’s Next Top Model” found their way on the top 25. The first week of the new schedule placed four of the five network's favorites on the chart. “Everybody Hates Chris” was still missing in action.

The network winner for the week was again CBS, which had ten of the 25 positions. It was followed by ABC with six, NBC with five, and CW with four. The total number of black households watching the top 25 for the first week of October was 33.7 million, an increase of 1.7 percent over the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research. Number of homes
shown in millions.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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