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THE LATEST NEWS
'Vibe' and 'Ebony' push black magazines well ahead of industry's Sept. averages (October
18, 2005) The month of September was a good one for the advertising
coffers of Vibe and Ebony magazines, according to the latest figures
released by the Publishers Information Bureau of the trade association,
Magazine Publishers of America. While all of the magazines had an average growth rate of 4.7 percent in ad revenue when compared to September of 2004, Vibe had posted a 36.9 percent for the period, Ebony reported a 19.7 percent increase. Jet also reported gains with a 11.8 percent increase. Collectively, the top five black magazines averaged increased advertising revenues of 16 percent. Thus far for the year, all but one of the black titles is reporting an increase over 2004 in total earned ad revenues. The industry average for the first nine months, according to PIB, was a 7.9 percent increase. Black magazines were slightly ahead of that with a 9 percent growth rate over the same period last year. SEPTEMBER '05 vs '04 AD REVENUES ![]() Figures shown in millions. Source: PIB/MPA JAN. - SEPT. '05 vs '04 AD REVENUES ![]() Figures shown in millions. Source: PIB/MPA Go to Target Market News homepage |
Target Market News Presents The 2005 African- American Magazine Summit ONE DAY ONLY! November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By ![]() Hear presentations from the following advertisers and publishers: Almae Publishers Representative Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Heart & Soul Magazine Johnson Publishing Co. OnyxStyle Magazine SpikeDDB Time Inc. Unity Media UniWorld Group …and more (A Partial Listing) TOPICS TO BE COVERED - Advertising Sales - Successful Start-ups - Circulation Strategies - Distribution Strategies - Reader Research - Advertising Research - Additional Revenue Streams - Advertising Sales Reps Click here for information and to register _________________________ SUBSCRIBE TODAY! ![]() The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! ![]() The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more! |