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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
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© 2007 by
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ESPN wins three-way battle for Monday night; Disney is week’s top cable net
(October
17, 2007) ESPN’s “Monday Night Football” again was the most popular show
in black households during the second week of October, but it had to beat
out Monday’s “I Love New York” on VH1 for the title. The NFL match-up
pulled 1.6 million homes, while the reality love match claimed 1.1
million. Also crowding the Monday night field was third place finisher,
VH1’ “Hip-Hop Honors.”Disney was the week's runaway winner in the most watched cable network category. It posted 11 shows on the top 25. USA was next closest with six, while ESPN, TBS, TNT each had two. BET’s “Sunday Best” was that channel’s only winner.
The total number of black households watching the top 25 shows, according to Nielsen Media Research, was 17.5 million, 30 percent more than last week’s total.
Top 25 Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
NFL REGULAR SEASON |
ESPN |
1,661 |
|
2 |
I LOVE NEW YORK 2 |
VH1 |
1,103 |
|
3 |
VH1 HIP HOP HONORS 2007 |
VH1 |
956 |
|
4 |
TWITCHES TOO |
DISNEY |
910 |
|
5 |
HOUSE OF PAYNE |
TBS |
863 |
|
6 |
TNT BIG PICTURE MOVIES |
TNT |
843 |
|
7 |
WIZARDS OF WAVERLY PLACE |
DISNEY |
830 |
|
8 |
TNT WEEKDAY NEW CLASSICS |
TNT |
783 |
|
9 |
HANNAH MONTANA |
DISNEY |
780 |
|
10 |
HOUSE OF PAYNE |
TBS |
754 |
|
11 |
HANNAH MONTANA |
DISNEY |
710 |
|
12 |
SUNDAY BEST |
BET |
681 |
|
13 |
TWITCHES TOO |
DISNEY |
676 |
|
14 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
670 |
|
15 |
TWITCHES |
DISNEY |
663 |
|
16 |
WWE ENTERTAINMENT |
USA |
594 |
|
17 |
WWE ENTERTAINMENT |
USA |
557 |
|
18 |
TWITCHES TOO |
DISNEY |
538 |
|
19 |
THATS SO RAVEN |
DISNEY |
538 |
|
20 |
LAW & ORDER: CI (ORIG) |
USA |
534 |
|
21 |
LAW & ORDER: SVU |
USA |
532 |
|
22 |
LAW & ORDER: SVU |
USA |
525 |
|
23 |
THATS SO RAVEN |
DISNEY |
523 |
|
24 |
THATS SO RAVEN |
DISNEY |
508 |
|
25 |
LAW & ORDER: SVU |
USA |
506 |
Source: Nielsen
Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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13th Annual Edition
Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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