Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Kia Motors selects Chicago agency LimeGreen for African-American marketing

(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives targeting the African American market. The agency's responsibilities are expected to expand to include other multicultural consumers.

"The entire LimeGreen family is excited to be in a position to contribute to the momentum of one of the most innovative brands in the automotive world," said Michon Ellis (pictured below), Co-founder and CEO of LimeGreen, LLC. "As the U.S. market becomes increasingly diverse both ethnically and culturally, as proven by statistics, our agency is in a unique position to help clients such as Kia Motors strengthen their brand's positioning and truly resonate with new audiences."

Specifics of LimeGreen's duties are still being finalized.  However, the agency is expected to help drive the U.S. multicultural communication strategy as well as Diversity and Inclusion efforts internally and externally for Kia Motors. Tactical responsibilities will likely include creative strategy development and execution, sponsorship activations, media relationships, and community outreach.

"To reach multicultural consumers you have to understand how they are different, how they are affected by history, culture, life experiences and values, while speaking to them authentically so they connect with your brand in their mind and in their heart," said Rhonda M. Bolton, KMA's Head of Corporate Diversity Initiatives. "We have chosen to retain LimeGreen for a number of reasons; the company has a proven track record of helping their clients better understand diverse consumers at their core, and LimeGreen's leadership team has impressive knowledge capital in the areas of multicultural automotive marketing, Diversity and Inclusion, and social responsibility."

Multicultural consumers accounted for 24 percent of U.S. new vehicle registrations in the first nine months of 2013, according to data from IHS Automotive. By 2016, the multicultural consumer segment is projected to contribute nearly $14.0 billion to the auto industry.

This year, KMA posted the best first-half performance in company history.  The momentum continued with record third quarter sales, including 40,628 units in September, up 6.9-percent over the same period last year.  As Kia celebrates its 20th anniversary in the U.S., the fast-moving brand continues to grow and mature with year-to-date sales up 6.9 percent, and its aggressive new product cadence continues with two important new products -- the all-new 2015 Sedona and the company's first all-electric, zero-emissions vehicle in the U.S., the Soul EV -- now beginning to arrive in dealerships.

LimeGreen is a cross-cultural marketing agency founded in 2004 by Michon Ellis and Mike Stratta.  The agency's clients include leading brands such as Discover Financial Services, McDonald's Corporation and Luster Products as well as sector innovators, such as EdisonLearning.  Industry awards include Telly, Publicity Club of Chicago Golden Trumpet, and MarCom.  Also, LimeGreen was previously named one of the "Top 100 Engagement Agencies in the United States" by Event Marketer Magazine. For more information visit:

Go to Target Market News homepage

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

Black PR Society issues call for speakers at its 2014 conference in November

LaToya Valmont, formerly with Essence, named managing editor of Glamour magazine

McDonald's 11th annual 365Black Awards to air August 10th on BET's CENTRIC channel

The 14th Power of Urban Radio Forum to be held in Washington Oct. 2nd

Cheryl Boone Isaacs re-elected for second term as president of Motion Picture Academy

Amy DuBois Barnett named Executive Editor for new ESPN African-American website

NABOB issues statement supporting announced purchase of WEVV by black owner

SOURCE360 Expo, a multi-venue event, opens in downtown Brooklyn Sept. 19 -21

Black Cable TV Ratings for Week of July 21 - 27 Summer cable viewing by black households gives boost to all networks

Nexstar to sell another TV station to a black-owned broadcasting company

NAACP forms partnership with Dunkin' Brands to increase black-owned franchises

Pamela Culpepper, former PepsiCo SVP, joins Golin agency in newly created post

Black TV Ratings for Week of July 21 - 27 'Extant' continues to draw black TV audiences to CBS' summer line-up

Africa Channel to launch morning show that will air live in Africa and U.S.

Valerie Gammon, veteran entertainment and TV exec, to head Miramar complex

African American TV & Video Summit, first targeted TV conference, coming July 21st

Pamela El named to new position of Chief Marketing Officer for the NBA

Click here for more recent news stories and our news archive



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                          Supplier Services