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Edwin Avent resigns as head of 'Heart & Soul' as magazine changes owners
(October 12, 2011) Edwin V. Avent, the president and publisher of Heart & Soul Magazine for the past six years, has announced that he is leaving the publication as part of a transition to take place culminating in new ownership. Avent will continue to have a relationship with the magazine as a consultant. Neither the magazine's former or new owners were prepared to say exactly when the transaction transferring ownership will be concluded.
Avent's stewardship of Heart & Soul has seen it grow to become one of the largest circulation African-American magazines in the nation. This will mark the fifth time in the bimonthly magazine's 19-year history that it is changing ownership, making it one of the very few black magazines to have successfully gone through a succession of multiple owners.
"I'm pleased to have been a part of growing Heart & Soul into a more viable media entity," said Avent, "especially during this tenuous economic climate that has seen many magazines fold. I have full confidence in Heart & Soul's new leadership and will support them in their endeavors to take the magazine and the brand to even greater heights,"
"It's been a wonderful journey building Heart & Soul into a respected and much sought-after resource for African-American females seeking the latest news and information on health, fitness and lifestyle," said Avent. During his tenure, Avent not only introduced Heart & Soul's successful digital platform, heartandsoul.com, he also introduced the magazine's annual Heart & Soul Awards two years ago.
Avent says that he will be announcing his future plans soon and that he intends to stay very involved in the targeted-media arena. He says his new project is sure to capture the attention of African-American audiences. "Trust me, it's gonna be big, and I look forward to being able to share it with the public very shortly."
The new owners of Heart & Soul will make their plans known for the magazine future after all contractual transactions have been completed.
Prior to acquiring Heart & Soul,Avent served as Executive Vice President and COO of Twenty First Century Group (TFCG), an advertising and public relations firm based in Baltimore, Maryland.
Avent's long and successful history in media began at Cornell University where he founded and served as publisher and sales manager of Equity Magazine, a campus based magazine for minority students. Avent received a Bachelor's Degree in Policy Analysis and Management from Cornell.
An active community leader, Avent is also the co-founder of Black Professional Men, Inc., a non-profit organization which exists to stimulate an awareness of social, economic, and political issues impacting African-American men and their families. The organization has mentored more than2,000 young Black males in Baltimore over the past 20 years. Additionally, he is a member of the Greater Baltimore Committee's Leadership Program.
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