TV Ratings for Week of Oct. 8 - 14
CBS’s ‘60 Minutes’ goes to No.1 spot thanks to Clarence Thomas interview

(October 9, 2007) In the past CBS has scored with black households by featuring profiles on African-American athletes and entertainers. Its interview last week with Supreme Court Justice Clarence Thomas about his recently released autobiography took the news program to No. 1 of the top 25 most popular shows in black homes.

The CW’s comedy, “The Game,” held on the second place thanks to a strong lead in from “Girlfriends.” NBC’s “Monday Night Football” posted a third place finish.

CBS, far and away the winning network for the second week in October, posted 11 shows on the top 25 chart. ABC followed with five, NBC had four, The CW three and Fox two.

The total number of black households watching the top 25 shows, according to Nielsen Media Research, was 30.1 million, or just two percent fewer than in the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	60 MINUTES	CBS	12.4	1.690
2	THE GAME	CW	10.6	1.440
3	SUN NIGHT FOOTBALL	NBC	10.3	1.405
4	DANCING W/STARS-MON	ABC	10.2	1.390
5	GREY'S ANATOMY-THU	ABC	10.2	1.389
6	CSI: MIAMI	CBS	9.9	1.358
7	SHARK	CBS	9.8	1.342
8	COLD CASE	CBS	9.5	1.299
9	CSI	CBS	9.3	1.271
10	GIRLFRIENDS	CW	8.9	1.214
11	CSI: NY	CBS	8.8	1.202
12	LAW AND ORDER:SVU	NBC	8.8	1.204
13	WITHOUT A TRACE	CBS	8.7	1.193
14	HOUSE	FOX	8.6	1.175
15	DANCING W/STARS RESULT-TU	ABC	8.5	1.165
16	UGLY BETTY	ABC	8.1	1.111
17	AMERICA'S TOP MODEL-3	CW	8.1	1.099
18	DESPERATE HOUSEWIVES	ABC	8.0	1.086
19	CANE	CBS	7.9	1.080
20	CRIMINAL MINDS	CBS	7.9	1.073
21	THE UNIT	CBS	7.3	.998
22	K-VILLE	FOX	7.3	.990
23	BIONIC WOMAN	NBC	7.3	1.002
24	DEAL OR NO DEAL-FRI	NBC	7.3	1.001
25	NCIS	CBS	7.2	.984

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


Go to Target Market News homepage

 

________________________
This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

Click for more info and to register
___________________________


 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________


The African-American
Book Publishing Authority



Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news