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BET Networks launches new public service message in Breast Cancer Awareness campaign

(October 14, 2015) For the fifth consecutive year, BET Networks announces the launch of its breast cancer awareness campaign, BET GOES PINK. The effort promotes awareness of the most commonly diagnosed cancer among African American women during October, Breast Cancer Awareness Month.

This year's theme for the BET GOES PINK campaign is "Where Do You Do It?" -- a call-to-action that serves to shift the focus from awareness to increased action by encouraging viewers to share where they do breast self-exams. Viewers are invited to join the conversation by using the hashtag #WHEREDOYOUDOIT on social media.

BET and Centric also brings attention and awareness to its viewers by curating short-form content on breast cancer survivors' online. Also as part of the campaign, BET will air Ava DuVernay's film "I Will Follow," inspired by her aunt who died of breast cancer in 2003. The critically acclaimed film won the Best Screenplay award in 2011 from African-American Film Critics Association.

The BET GOES PINK initiative is a national, multi-platform call-to-action campaign dedicated to raising awareness, encouraging early detection and educating the BET audience. Under age 45, African American women have the highest incidences of breast cancer and African American women of all ages are more often diagnosed with highly aggressive forms of breast cancer and are more likely to die from breast cancer than any other race.


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