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BET Networks launches new public service message in Breast Cancer Awareness campaign

(October 14, 2015) For the fifth consecutive year, BET Networks announces the launch of its breast cancer awareness campaign, BET GOES PINK. The effort promotes awareness of the most commonly diagnosed cancer among African American women during October, Breast Cancer Awareness Month.

This year's theme for the BET GOES PINK campaign is "Where Do You Do It?" -- a call-to-action that serves to shift the focus from awareness to increased action by encouraging viewers to share where they do breast self-exams. Viewers are invited to join the conversation by using the hashtag #WHEREDOYOUDOIT on social media.

BET and Centric also brings attention and awareness to its viewers by curating short-form content on breast cancer survivors' online. Also as part of the campaign, BET will air Ava DuVernay's film "I Will Follow," inspired by her aunt who died of breast cancer in 2003. The critically acclaimed film won the Best Screenplay award in 2011 from African-American Film Critics Association.

The BET GOES PINK initiative is a national, multi-platform call-to-action campaign dedicated to raising awareness, encouraging early detection and educating the BET audience. Under age 45, African American women have the highest incidences of breast cancer and African American women of all ages are more often diagnosed with highly aggressive forms of breast cancer and are more likely to die from breast cancer than any other race.


Toyota again partners with National Urban League as title sponsor of annual conference

Kre8 Media promotes Eureka Vanterpool to senior vice president, operations

Honda will pay $24 mil for discriminatory auto loans under federal resolution brings new automotive advice show to public radio WCLK

TV One appoints Donyell Kennedy McCullough Senior Director of Casting

NNPA's new chair lays out aggressive agenda for Black newspapers to 'flex our muscles'

Essence Festival sets new attendance record in New Orleans with nearly 500,000

Toyota holds industry's first regular sales call for multicultural media at NAMAD conference

Prudential Financial again teams with The Root on weekly personal finance show

Bounce TV post its most-watched quarter ever helped by original series

BET Awards 2015 a social media hit with audience of nine million users on Twitter

Study: Over-the-top content more integral among black viewers than whites

Washington Informer publisher Denise Rolark Barnes elected NNPA chair

Kierma Mayo and Kyra Kyles head Johnson Publishing's new editorial team

Intel launches new fund with $125 million to invest in women, minority entrepreneurs

Real Times Media names Lorraine Cochran general manager of Atlanta market operations

Former GlobalHue exec heads OneX, new branded content studio at Radio One

Retailer Barnes & Noble to collaborate with 17th annual Harlem Book Fair July 14-16

Black Cable TV Ratings for Week of May 25 - 31 NBA Semifinals games, programming set a record at 42% of Top 25 cable viewers

Black TV Ratings for Week of May 25 - 31 Memorial weekend viewing drops, top TV shows post less than a million black viewers

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