and Hispanic newspaper publishers form national advertising task force
(October 14, 2015) The National Newspaper Publishers Association and the
National Association of Hispanic Publishers have announced the formation
of a National Advertising Task Force to educate marketers on the
benefits and importance of the African American and Hispanic newspaper
market. This is the first time the NNPA and NAHP have joined forces for
such an effort.
The two organizations will be joined in the effort by Refuel Agency, a
nationally recognized firm in youth, military and multicultural
marketing and media placement.
As NNPA President Dr. Ben Chavis signs agreement forming the new
advertising task force, he is joined by (l-r) NNPA Chair Denise Rolark
Barnes, NAHP Vice President Martha Montoya, NNPA 2nd Vice Chair Francis
Page, Jr., and Jose Suero of NAHP.
The NNPA, the trade association of the more than 200 African
American-owned community newspapers along with the NAHP, a non-partisan
trade advocacy organization representing the nation's leading Spanish
language publications, have a combined total reach of over 43 million
readers per week.
The task force will be in charge of increasing awareness and advertising
for member newspapers and will be meeting with major auto, financial and
political advertisers in the coming months.
"With close to 97 million African Americans and Hispanics in the U.S.
today, representing 33 percent of the total population, this consumer
segment demands attention," said Martha Montoya, VP of the NAHP. "The
buying power of the African American and Hispanic communities, currently
at over $2.3 trillion combined, continues to outpace the national
"This historic media alliance is a gigantic step for our two
organizations," said Dr. Benjamin Chavis, President and CEO of the NNPA.
"We believe our working together has tremendous potential mutual
benefits in today's marketplace."
"This task force also marks a historic partnership between the NNPA and
NAHP, the nation's most influential publishing organizations that are
currently led by women. Martha and I have a shared vision and commitment
to empower our communities by strengthening the voices of the media we
serve," said NNPA Chair Denise Rolark Barnes.
Refuel Agency will continue to assist both the NNPA and NAHP with print
advertising duties. "We are thrilled to be a part of this initiative to
bring one united voice to this very important mission. With African
American and Hispanic populations continuing to surge, it is the perfect
time to promote the importance of reaching these communities," said
Derek White, President and CEO of Refuel Agency.
For more information, please contact Greg Anthony, EVP National Sales
Manager at 805.690.7011 or
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