Online panel to provide marketers with insight into 100,000 black consumers

(October 15, 2007) Global Market Insite, Inc., a provider of global market intelligence solutions, today announced the launch of its new GMI African-American Panel. This new online specialty panel, one of the largest ethnic panels of its kind counting over 100,000 double opted-in members, will provide market research professionals with insight into all kinds of consumer opinions from the African-American community, from new ideas, to new products and services, in real time. This online panel is one of many specialty panels from GMI, which also include technology professionals, gamers, medical professionals, and youth to name just a few.

According to Media Audit's Media Day Analysis (January 2006-April 2007), more than 21 million African-Americans are online, spending an average of five hours online per day, two hours more than the general population. By 2010, the online African-American population is expected to rise to 27.6 million.

GMI panel members are recruited from sites and sources focused specifically on African-Americans. The panel is carefully managed and uniquely incentivized to ensure optimum response rates and quality. The quality checks that GMI has put in place prevent speedsters, straight-line clickers and other low-quality responses.

"Assumptions and misperceptions are the biggest reasons companies fail in the African-American market," explains Amy Peltonen, director of GMI's panel business unit. "Our new specialty panel gives the market research industry a better understanding of this lucrative, yet underserved niche. Our panel distribution - 46% male and 54% female - is in line with the U.S. Census, and enables the gathering of objective market research intelligence for enhanced marketing efforts to this ethnic community."

Panelists undergo a rigorous qualification process ensuring one of the industry's highest profiling standards. Double opted-in panelists are profiled on a wide range of attributes, including:

Age
Gender
Full mailing address
Date of birth
Language
Household income
Employment status
Education level
Marital status
Neighborhood
Racial heritage
Industry
Workplace/company
Number of children in household
Number of children attending college in household

For more information visit www.gmi-mr.com/contact/online-panel-rfp.php.


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