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Prudential, TheRoot.com launch third season of online personal finance series

(October 9, 2013) Prudential Financial, Inc and TheRoot.com premiered Season 3 of The Root Live: Bring It To The Table, an online 16-week series of 10-minute episodes featuring African-American thought leaders discussing personal finance, careers and long-term financial planning. The weekly series also covers topics like marriage and money, female breadwinners, charity, and social pressure to live beyond your means.

“The Root Live is a great medium for us. The programming allows Prudential to deliver important information through an extensive network of experts on financial, career and personal challenges to a diverse audience,” said Mark Hug, executive vice president of Product and Marketing for Prudential Individual Life Insurance.

"Our readers have engaged enthusiastically with The Root Live series, a reflection of their strong interest in smartly produced programming that can help improve and enhance their lives. We’re grateful for Prudential’s support in bring this important content to The Root," said Lyne Pitts, Managing Editor

Hosted by author, media personality and The Root's contributing editor, Harriette Cole, The Root Live: Bring It To The Table presents a slate of diverse guests including African American thought leaders, including Lynnette Khalfani-Cox, best-selling author and personal finance expert; Rev. DeForest “Buster” Soaries, author and pastor of the 7,000-member First Baptist Church of Lincoln Gardens senior pastor of the First Baptist Church of Lincoln Gardens in Somerset, N.J; and Lauren Bias, author and strategic marketing and branding expert, among others.

“This series provides a dynamic platform to share expertise and knowledge on critical financial and retirement planning decisions that are too often ignored or delayed,” Hug continued. “We are looking to take a deeper look at some of the issues that hinder many of our communities and potentially stall Americans from achieving their financial goals.”

Prudential executives and financial professionals appearing throughout the series include Jim Mahaney, vice president, Strategic Initiatives, who shares financial considerations for the LGBT community following the repeal of DOMA (Oct. 22); ShirleyAnn Robertson, financial professional, on financial implications of divorce (Oct. 29); and, Spring Lacy, vice president, Corporate Social Responsibility, provides advice on how volunteerism is an important part of candidates’ career journey, especially among millennials (Nov. 12) and Delvin Joyce, Prudential managing director and former NFL player who shares insight on prioritizing education over sports and entertainment (Nov. 26).


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