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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Russell Simmons' new YouTube channel to feature content for diverse millennials

(October 13, 2012) Russell Simmons and Rush Digital Media announced plans to launch a groundbreaking YouTube channel designed to provide viewers with daily entertainment, lifestyle and news programming that chronicles the dynamic new culture of the diverse millennial.

The new YouTube channel, ADD Video, will provide an exciting and insightful take on pop culture and politics through the prism of a demographically and culturally changing America. Acting as the eyes, ears and feet in the streets, the YouTube channel will provide subscribers with compelling and exclusive original content, as well as serve as a platform for a new generation of video bloggers and personalities.

."ADD Video is a new and innovative YouTube channel focused on the cool side of pop culture," said Russell Simmons. "A destination of this caliber on YouTube will not only go beyond providing an interesting mix of engaging content, but also will truly be inclusive and speak to today's new multi-racial America. Similar to what I accomplished at Def Jam Recordings, Def Comedy Jam, and Def Poetry Jam, I intend to promote a new generation of talent and content across multiple formats around the world."

ADD Video will be a platform for online users to celebrate and explore some of the coolest lifestyle projects with unparalleled access to current and rising stars across entertainment, music, fashion, sports, and film -- all with a decidedly different take on the news.

The YouTube channel will be promoted through substantial marketing resources, including integration with current and future successful YouTube talent and their channels, the 5 million passionate visitors of, and the millions of Simmons and GlobalGrind followers on Facebook and Twitter.

A complete list of programming and the official launch date of the YouTube channel will be announced later this year.

Rush Digital Media is a new generation media company launched by Russell Simmons to specifically target the YouTube platform and beyond. It will work with partners, Google/YouTube and other partners to bring a new generation of entertainment to the 1 billion screens around the world seeking exciting new content that speaks to a new and rapidly evolving culture.

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Black TV Ratings for Week of October 1 - 7 ABC's 'Scandal' climbs to No.3 on list of Top 25 favorite shows in Black homes

Rainbow PUSH unveils industry scorecard initiative at its Automotive Summit

Wayne Brown, one of radio's most admired and influential executives, dies at 55

Black-owned agency, Prime Access, bought and merged into healthcare marketing firm

Bob Johnson closes on acquisition deal forming RLJ Entertainment

Oprah Winfrey Network strikes exclusive multi-year partnership with Tyler Perry

Black Cable TV Ratings for Week of Sept. 24 - 30 The search for Black cable viewers continues as they decide on their favorite shows

Black TV Ratings for Week of September 24 - 30 Black households add freshmen TV network shows to their viewing habits

NAMIC announces newly elected members of the board of directors

Black Millenials viewing fewer hours of TV than African-American boomers

UniWorld Group a finalist in two competitions for multicultural advertising

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