Arbitron, Radio One reach five-year agreement on PPM radio rating service

(October 15, 2007) Arbitron Inc. today announced that Radio One, Inc. the largest radio broadcasting company that primarily targets African-American and urban listeners, has signed a five-year contract for radio ratings services in 16 markets. The agreement includes Portable People Meter ratings services in 15 top-fifty markets and a continuation of the diary-based ratings services in one market.

The PPM agreement covers 15 Radio One markets encompassed in Arbitron’s previously announced PPM rollout plan: Atlanta, Baltimore, Cleveland, Cincinnati, Charlotte, Columbus, Dallas, Detroit, Houston, Indianapolis, Los Angeles, Philadelphia, Raleigh, St. Louis and Washington D.C.

Alfred C. Liggins, III, chief executive office and president, Radio One stated: “Electronic measurement is providing compelling evidence about the power of Urban radio to reach and engage the African American consumer. It is also demonstrating the ‘working persons’ advantage that Urban radio offers marketers who want to reach the brand conscious and brand loyal African-American consumer.”

“I commend Arbitron for its willingness to address the concerns expressed by urban broadcasters. I look forward to helping guide the process of enhancing the sampling of African-Americans in the PPM service in order improve the utility of the PPM ratings for all broadcasters.”

Over the next three years, Arbitron is scheduled to deploy the Portable People Meter ratings service in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

Radio One, Inc. is one of the nation's largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African-American and urban listeners. Pro forma for recently announced transactions, Radio One owns and/or operates 60 radio stations located in 19 urban markets in the United States. Additionally, Radio One owns Magazine One, Inc. (d/b/a Giant Magazine), interests in TV One, LLC , a cable/satellite network programming primarily to African-Americans and Reach Media, Inc., owner of the Tom Joyner Morning Show.


Go to Target Market News homepage

 

________________________
This is the industry's only  symposium  examining the latest research, trends and opportunities for African-American magazine publishers and advertisers

 TOPICS TO BE COVERED

- Successful Start-up Strategies

- Improving Advertising Sales

- Building Your Magazine’s Brand

- Successful Website Strategies

- Opportunities From Editorial

- Latest Black Magazine Research

Click for more info and to register
___________________________


 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________


The African-American
Book Publishing Authority



Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news