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Black
Cable TV Ratings for Week of October 3 - 9
Disney dominates
cable's Top 25 for black viewers with big weekend lineup
(October
13, 2011) Disney has practically taken over the Top 25 cable chart for
black viewers by offering a strong weekend block of shows that is drawing
young viewers. By tapping into the void of Friday-Sunday offerings for
younger audiences, Disney is drawing new fans by the millions.
Easily the most watched cable network of the week, Disney totaled 15.3
million viewers for 16 of its shows. The next closest network was USA,
which had 2.1 million for two shows, and ESPN, which claimed two million
for its No.1 rated NFL game.
The total number of viewers for the Top 25 cable shows in black homes
during the first week of October was down two percent from the previous
week to 25.3 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
NFL REGULAR SEASON |
ESPN |
11.7 |
16.7 |
2,099 |
|
2 |
BASKETBALL WIVES LA |
VH1 |
7.0 |
10.0 |
1,358 |
|
3 |
JERSEY SHORE SSN 4 |
MTV |
5.7 |
8.1 |
1,041 |
|
4 |
A.N.T. FARM |
DISNEY |
5.1 |
7.0 |
1,165 |
|
5 |
WWE ENTERTAINMENT |
USA |
5.0 |
6.9 |
1,096 |
|
6 |
SHAKE IT UP |
DISNEY |
4.9 |
6.9 |
1,166 |
|
7 |
JESSIE |
DISNEY |
4.9 |
6.7 |
1,153 |
|
8 |
A.N.T. FARM |
DISNEY |
4.8 |
7.3 |
828 |
|
9 |
BAD GIRLS CLUB |
OXYGEN MEDIA |
4.8 |
6.4 |
920 |
|
10 |
GOOD LUCK CHARLIE |
DISNEY |
4.7 |
6.8 |
1,184 |
|
11 |
WWE ENTERTAINMENT |
USA |
4.7 |
6.3 |
1,014 |
|
12 |
KEEPING UP KARDASHIANS |
E! TV |
4.6 |
6.4 |
851 |
|
13 |
JESSIE |
DISNEY |
4.5 |
7.2 |
920 |
|
14 |
JESSIE |
DISNEY |
4.4 |
6.8 |
884 |
|
15 |
BET MOVIE OF THE WEEK |
BET |
4.3 |
6.4 |
886 |
|
16 |
PHINEAS AND FERB |
DISNEY |
4.3 |
6.7 |
912 |
|
17 |
A.N.T. FARM |
DISNEY |
4.2 |
5.9 |
1,016 |
|
18 |
RETURN TO HALLOWEENTOWN |
DISNEY |
4.2 |
6.1 |
1,128 |
|
19 |
A.N.T. FARM |
DISNEY |
4.1 |
6.8 |
853 |
|
20 |
JESSIE |
DISNEY |
4.1 |
6.4 |
779 |
|
21 |
MLB DIVISION SERIES |
TBS |
4.1 |
6.0 |
744 |
|
22 |
FISH HOOKS |
DISNEY |
4.0 |
6.1 |
920 |
|
23 |
WIZARDS OF WAVERLY PL. |
DISNEY |
3.9 |
5.5 |
809 |
|
24 |
HALLOWEENTOWN HIGH |
DISNEY |
3.9 |
5.5 |
828 |
|
25 |
MONSTERS, INC. |
DISNEY |
3.9 |
6.2 |
800 |
Source:
Nielsen Media Research. Ranked by percent of African-American households
watching. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement samples.
All times eastern.
Click here for the previous week's cable chart
Go to Target Market News homepage
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