names John Shelby Vice President of Sales, Midwest-West Region
12, 2016) Interactive One, one of the leading digital destinations for
African American audiences, has announced the hiring of John Shelby as
the VP of Sales for the Midwest-West region. Shelby joins the
Interactive One team with a wealth of sales experience, and is tasked
with building upon iOne's existing base in the Midwest-West, and growing
presence in those markets. He comes to iOne from CBS Interactive, where
he worked on CBSNews.com and CBSN, the company's 24 hour live streaming
"We are excited to welcome John to the Interactive One team during this
key time of growth for our company," says Detavio Samuels, President of
Interactive One and One Solution. "We are looking to deepen existing
relationships and forge new partnerships with brands that are interested
in engaging younger, diverse audiences that reflect the true changing
demographics of America. John's skill set is perfectly aligned with our
mission of helping brands understand how urban culture can help drive
their total business."
Shelby began his media sales career at Miller Media in Troy, Michigan as
a National Account Executive working on premium sports publications such
as PGA Journal, Ryder Cup program, MLB World Series program and NHL All
Star-game program. He was hand selected by John H. Johnson to open and
head up the Detroit Office for Ebony Magazine & Ebony.com, which he ran
for 10 years. Shelby oversaw significant growth in the automotive, CPG
and spirits categories.
He next served as the Midwest Account Director for TripAdvisor in
Chicago, later transitioning to TV Guide Mobile a division of CBS
Interactive. There he helped to launch TV Guide.com's "Watchlist" which
helped CPG marketers reach target audiences who were viewing content via
mobile and tablet devices. He also served as the Midwest Advertising
Director for Warner Brothers Digital Entertainment Group, where he
oversaw a premium suites of sites including TMZ, Ellen.com, Extra TV,
Flixter/Rotten Tomatoes and DC Entertainment.
Interactive One is the definitive digital platform for African American
and Millennial audiences, reaching millions each month through its suite
of online, mobile, social and content offerings. It owns and operates a
number of branded destinations, including GlobalGrind (Millennials),
HelloBeautiful (Women), NewsOne (Affluent) and TheUrbanDaily (Men) -- as
well as digital destinations for dozens of local radio stations and
syndicated radio talent.
Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA
and ROIAK, radio-one.com] to complement its existing portfolio of media
companies targeting Black Americans. Since then, its news,
entertainment, video and lifestyle content has driven its growth. For
more information, visit www.interactiveone.com.
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