Target Market News

'Girlfriends' top UPN's three-way tie with itself for top show of the week

(October 12, 2005) In the battle for first place among the top ten most popular shows with black households, UPN ends up in a three-way tie with itself. “Girlfriends” managed to best rival “Everybody Hates Chris,” though both had ratings of 16.0, as did “Half And Half.” UPN claimed six winners on the list for the first week of October.

CBS held on to its Thursday night block of black viewers with “CSI’ and “Without A Trace.” Football maintained its popularity, although Fox and ABC both attracted less than two million homes to their games. The overall audience watching the top ten shows was 19.3 million homes, an increase of 2.3 percent over the previous week.

Rank / Program / Network / Rating / # of Homes

Number of homes shown in millions.
Ranking based on percentage of black
households.
Shows are considered tied when rating (the percentage of black households) is identical.

TOTAL HOMES WATCHING THE TOP TEN

Millions of black homes watching
Source: Nielsen Media Research

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