HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new publication  which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media






















































































 

Marriott launches ad campaign from UniWorld targeting diverse business travelers

(October 10, 2012) Marriott International, Inc. has introduced its newest advertising campaign designed to showcase the breadth of its brands and welcome all frequent business travelers. The new "For You, We're Marriott" campaign focuses on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) business travelers and will run in both print and digital media through year's end.

"For You, We're Marriott" is part of a larger $5 million multicultural marketing effort by Marriott that focuses on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) communities.  The campaign was created in partnership with UniWorld Group, Inc., Marriott's multicultural marketing agency of record, and the country's longest-standing multicultural advertising agency.

The ads champion frequent business travelers, who "conquer their missions on the road without forgetting the important things in life." They also illustrate that Marriott understands the needs of all business travelers and welcomes them, across the global portfolio of Marriott hotels.

"We believe smart messaging resonates with our customers," says Joanna Todd, Vice President, Segment Strategy for Marriott. "In this latest multicultural marketing campaign, our intention is to celebrate frequent business travelers and recognize that their expectations are as diverse as they are.  The campaign puts a human face on business travel, for the men and women who stay with us every night."

Ms. Todd reports that the new multi-million dollar advertising campaign launches this week with African-American and LGBT targeted placements in a range of print and online business and lifestyle media. The Hispanic campaign will launch at the end of October.  In addition to partnerships with specialized and community-based media, the campaign will also generate many additional impressions in leading business publications and media including Bloomberg/BusinessWeek, Black Enterprise, The Economist, HuffPost Latino Voices and Here Media. 


Go to Target Market News homepage


RECENT STORIES
Black Cable TV Ratings for Week of September 17 - 23 Black cable viewers surf the dial in search of new and different shows

CSE multicultural team provides full range of service for Atlanta Football Classic

Black TV Ratings for Week of September 17 - 23 NBC cuts into CBS' dominance as most popular TV network in black homes

Bounce TV, celebrating first anniversary, in talks with Nielsen to add national ratings

Conde Nast Publications appoints Keija Minor editor-in-chief of Brides magazine

Johnson Publishing and out-of-home media firm Titan in partner agreement

Bounce TV marks anniversary this week with Detroit market debut on WXYZ

American Urban Radio Networks presents Urban Knight Awards to five honorees

Nielsen, NNPA release second report on the growth of the African-American consumer

Comcast names former NFL coach Tony Dungy spokesman for Internet Essentials

NABJ finds diversity of nation's TV newsrooms showing 'lukewarm' progress

Black media and agencies unite to get their consumers a fair shake

Click here for more recent news stories and our news archive

Return to top of page

 






















































































 
 









 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services