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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2007 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
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Cable Ratings for Week of Oct. 1 - 7
‘Monday Night Football’ returns to No.1; BET is week’s top cable network

(October 10, 2007) ESPN’s “Monday Night Football” was the only cable show to attract more than a million black households, thus easily earning the title of No.1 show on the list of 25 most popular programs with black viewers Black households. In fact, the NFL game attracted twice the audience of the chart’s No.2 entry, BET’s gospel show, “Exalted.”

BET claimed the title of the week’s most popular cable network with black households thanks to nine shows on the top 25 during the first week of October. Disney followed with eight programs, while USA posted seven.

Overall it wasn’t a noteworthy week for cable, as the total number of homes watching the top 25 shows dropped 21 percent from the previous week to 13.5 million.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

NFL REGULAR SEASON

ESPN

16.0

1,494

2

EXALTED

BET

7.7

715

3

WWE ENTERTAINMENT

USA

6.7

635

4

SUNDAY BEST

BET

7.0

614

5

WWE ENTERTAINMENT

USA

6.2

609

6

AMERICAN GANGSTER

BET

6.5

608

7

LAW & ORDER:CI

USA

6.4

587

8

HAUNTED MANSION

DISNEY

6.2

530

9

TWITCHES

DISNEY

5.5

519

10

HELL DATE

BET

5.3

510

11

HELL DATE

BET

5.4

507

12

GIRLFRIENDS

BET

5.3

491

13

HALLOWEENTOWN

DISNEY

5.8

483

14

LAW & ORDER:CI

USA

5.2

482

15

SUNDAY BEST

BET

5.5

476

16

HELL DATE

BET

5.2

472

17

GIRLFRIENDS

BET

5.1

465

18

SUITE LIFE OF ZACK & CODY

DISNEY

5.0

437

19

LAW & ORDER:CI

USA

5.1

435

20

CORY IN THE HOUSE

DISNEY

5.3

432

21

HALLOWEENTOWN II: KALABAR

DISNEY

4.7

431

22

LAW & ORDER:CI

USA

5.3

419

23

LAW & ORDER:CI

USA

5.0

414

24

MOMS GOT DATE W/  VAMPIRE

DISNEY

4.6

414

25

THE LITTLE VAMPIRE

DISNEY

4.8

413

Source: Nielsen Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.



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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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Book Publishing Authority




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