Cable Ratings for Week of Oct. 1 - 7
‘Monday Night Football’ returns to No.1; BET is week’s top cable network
(October
10, 2007) ESPN’s “Monday Night Football” was the only cable show to
attract more than a million black households, thus easily earning the
title of No.1 show on the list of 25 most popular programs with black
viewers Black households. In fact, the NFL game attracted twice the
audience of the chart’s No.2 entry, BET’s gospel show, “Exalted.”
BET claimed the title of the week’s most popular cable network with black
households thanks to nine shows on the top 25 during the first week of
October. Disney followed with eight programs, while USA posted seven.
Overall it wasn’t a noteworthy week for cable, as the total number of
homes watching the top 25 shows dropped 21 percent from the previous week
to 13.5 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
1
NFL REGULAR
SEASON
ESPN
16.0
1,494
2
EXALTED
BET
7.7
715
3
WWE
ENTERTAINMENT
USA
6.7
635
4
SUNDAY BEST
BET
7.0
614
5
WWE
ENTERTAINMENT
USA
6.2
609
6
AMERICAN
GANGSTER
BET
6.5
608
7
LAW &
ORDER:CI
USA
6.4
587
8
HAUNTED
MANSION
DISNEY
6.2
530
9
TWITCHES
DISNEY
5.5
519
10
HELL DATE
BET
5.3
510
11
HELL DATE
BET
5.4
507
12
GIRLFRIENDS
BET
5.3
491
13
HALLOWEENTOWN
DISNEY
5.8
483
14
LAW &
ORDER:CI
USA
5.2
482
15
SUNDAY BEST
BET
5.5
476
16
HELL DATE
BET
5.2
472
17
GIRLFRIENDS
BET
5.1
465
18
SUITE LIFE
OF ZACK & CODY
DISNEY
5.0
437
19
LAW &
ORDER:CI
USA
5.1
435
20
CORY IN THE
HOUSE
DISNEY
5.3
432
21
HALLOWEENTOWN II: KALABAR
DISNEY
4.7
431
22
LAW &
ORDER:CI
USA
5.3
419
23
LAW &
ORDER:CI
USA
5.0
414
24
MOMS GOT
DATE W/ VAMPIRE
DISNEY
4.6
414
25
THE LITTLE
VAMPIRE
DISNEY
4.8
413
Source: Nielsen
Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
13th
Annual Edition
Buying Power report shows more spending by black consumers on
'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued...
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