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Aspire network acquires cable rights for HBCU sports show, 'Inside The Game'

(October 8, 2013) The ASPiRE cable network has acquired national cable rights to "Inside the Game," the nation's longest-running sports highlights show devoted exclusively to Historically Black Colleges and Universitys. Hosted by ESPN host and producer Stan Lewter, the series provides viewers with football and basketball highlights, interviews and features from HBCU institutions around the country. 

"Inside the Game" will run on Fridays at 10 p.m. EDT with encore airings on Saturdays at 9:30 and 11 a.m. and 1:30 p.m.   The series is produced by Urban Sports & Entertainment Group.

Now in its 17th year, "Inside the Game" is the source for weekly HBCU sports highlights from Southwestern Athletic Conference (SWAC), Mid-Eastern Athletic Conference (MEAC), Southern Intercollegiate Athletic Conference (SIAC), Central Intercollegiate Athletic Association (CIAA) and independent schools, taking viewers to the heart of HBCU sports with highlights, tailgating, cheerleaders, bands, player profiles and HBCU legends.

Paul Butler, general manager, ASPiRE, said, "'Inside the Game' celebrates the great sporting traditions of HBCUs, which have produced many of America's finest and most revered athletes. We look forward to brining our viewers all the drama and excitement of today's HBCU football and basketball programs, and showcasing the pro stars of tomorrow."

Lewter said, "Teaming up with ASPiRE is a great opportunity for us to extend our presence in households interested in the great quality of competition and fierce rivalries that are the hallmark of HBCU sports."

ASPiRE is a television network targeted to African-Americans and celebrates the groundbreaking achievements of our past, our now and our next.   ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information.  The network was launched June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities.  

ASPiRE is available in approximately 16 million homes in 21 of the top 25 African-American markets including New York City, Atlanta, Chicago, Dallas and Washington, DC. through Comcast and Time Warner.  For more information, visit, and on Twitter @tvaspire.

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