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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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ADCOLOR 2007 Awards to be presented at ANA Multicultural Conference

(October 8, 2007) Honorees for the The 2007 ADCOLOR™ Awards have been announced by the AdColor Industry Coalition. The recipients will be recognized during the ANA Masters of Multicultural Marketing Conference on November 4, 2007 in Boca Raton, Florida.

ADCOLOR was established in 2005 to promote increased diversity in the advertising, marketing and media industries, as well as to inspire current and future communications professionals of color by celebrating the accomplishments of diverse role models and industry leaders. Visit www.adcolor.org for more information.

The AdColor Industry Coalition is a collaboration between The Advertising Club of New York (AD CLUB NY), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA) and Arnold Worldwide. These organizations and other companies are committed to the success of the AdColor Industry Initiative.

This first of its kind cross-industry initiative is meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising, and media industries to identify current issues and opportunities around diversity.

Specifically, the initiatives’ goals are to celebrate the accomplishments of outstanding diverse professionals; leverage their stories as a road map for others to follow; mine new data to shine a light on key challenges; and uncover new ways of spurring diversity in our collective industries.

The 2007 ADCOLOR Awards will be hosted by Veronica Webb, Co-host of the Bravo Network’s “Tim Gunn’s Guide to Style”

2007 ADCOLOR All-Star Recipient
Earvin “Magic” Johnson Jr.
EO, The Magic Johnson Companies
Magic Johnson Enterprises
2007 ADCOLOR Legend Recipients
Valerie Graves
Chief Creative Officer
Marcio M. Moreira
Vice Chairman, Global Professional Management
McCann Worldgroup
McGhee Williams Osse
Burrell Advertising
2007 ADCOLOR Innovator Recipients
David Brown
Karl Carter
Orlando Reece
Executive Director, Sales Strategy
Dr Lauren R. Tucker
SVP, Director of Consumer Forensics
The Martin Agency
Dawn Williams-Thompson
Director, Advertising Development, Beauty & Health
Procter & Gamble
2007 ADCOLOR Change Agent Recipients
Heide Gardner
SVP, Chief Diversity & Inclusion Officer
Interpublic Group
R. Vann Graves
VP, Associate Creative Director

Marcus A. Jiménez
Creative Director
The Integer Group
2007 ADCOLOR Rising Star Recipients
Melissa Brown
Manager, African American Marketing
The Home Depot
Rudy Duthil
West Coast Manager of Experiential Marketing
Zoom Media & Marketing
Dennis Liu
Assistant Producer
Saatchi & Saatchi

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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.

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