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Merck partners with HBCU Connect on co-branded health microsite

(October 7, 2014) HBCU Connect, which delivers engagement and lifestyle information for the alumni of America's Historically Black Colleges & Universities, recently announced a new partnership with pharmaceutical company Merck. The newly launched alliance will provide targeted health and lifestyle information relevant to the black community through a dedicated health and wellness microsite (www.hbcuconnect.com/merckengage).

The health and wellness microsite will include co-branded content while offering Merck a unique opportunity to engage this important customer segment. The partnership offers the potential to reach more than 1.5 million followers across HBCUConnect.com, Facebook, and Twitter.

In addition to the microsite HBCUConnect.com members will have access to all of Merck's consumer offers which include disease management, fitness tips, healthy eating, recipes, and coupon offers by accessing the comprehensive website at www.MerckEngage.com. MerckEngage.com offers health information, tips, and tools website visitors can rely on every day.

"We're honored to partner with a corporation of such great stature and look forward to a beneficial business relationship that will benefit both of our institutions as well as our web site visitors," said Will Moss, CEO of HBCU Connect.



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