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TV One signs five-year agreement to air NAACP Image Awards beginning in 2014
(October, 7, 2013) The NAACP, the nation's oldest and largest civil rights organization and home of the prestigious NAACP Image Awards, has signed a five-year, multimedia agreement to partner with the TV One network.
Under the five-year contract, TV One becomes the television home for the association's awards show, beginning with the live airing of the "45th NAACP Image Awards" in February 2014. The multimedia partnership was jointly announced today by NAACP National Board of Directors Chairman Roslyn M. Brock and TV One Chairman and CEO / President of Radio One Alfred Liggins.
"Our new multi-faceted long-term partnership with TV One will bring expanded visibility and awareness of the NAACP and its important programs, such as the NAACP Image Awards," said NAACP's Brock. "TV One offers the resources and capabilities to reach audiences in today's broad media universe, therefore advancing the message of promoting and protecting human and civil rights."
The NAACP Image Awards is the nation's premier event celebrating the accomplishments of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors.
TV One will air live broadcasts of the Image Awards and red carpet arrivals in 2014. In addition, the network will provide promotional support on TV One, Radio One and Reach Media, Interactive One, and via a multi-platform marketing campaign. In addition, to elevate the historic organization's initiatives, there will be dedicated coverage on News One Now, TV One's new daily news and information program,
"We are truly honored to be partnering with the NAACP and becoming the new home for the Image Awards," said Liggins of TV One. "Today's announcement is a game changer for TV One and our loyal viewers across the country. As we prepare to celebrate the 10th anniversary of TV One's 2004 launch, I can think of no greater opportunity to thank this audience than by providing them with access to the preeminent awards show that showcases the incredible achievements of Black Americans and by creating an ongoing opportunity for dialogue around social justice issues on TV One."
There are many well-deserving actors, authors, directors, writers, performing artists, as well as television, motion picture, recording, and literary projects that are recognized during the NAACP Image Awards. Submissions are now being accepted until Friday, November 15, 2013 – information is available at www.naacpimageawards.net
Nominations for the "45th NAACP Image Awards" will be announced next January.
Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation's oldest and largest nonpartisan civil rights organization. The NAACP's half-million adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors.
Launched in January 2004, TV One (www.tvone.tv) serves more than 57.4 million households, offering a broad range of programming, for a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One and Comcast Corporation.
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