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Black Cable TV Ratings for Week of Sept. 26 - Oct. 2
Cable's Top 25 holds on to black viewers as competitive TV season kicks
off
(October
6, 2011) Younger viewers in black households are maintaining their control
over what gets watched. Even at the height of football season, most of the
week's Top 25 most popular cable shows are outside of adult favorites.
Disney significantly improved its performance over the previous week, with
7.5 million tuning to eight of its shows. ESPN was took second place with
just three shows attracting 4.7 million. VH1 remained in third place in a
close call with 4.5 million tuning in four programs.
The total audience for the Top 25 cable shows had a 10 percent boost over
the previous week, to claim 26.1 million viewers, according to Nielsen
data.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
NFL REGULAR SEASON |
ESPN |
17.3 |
24.4 |
3,448 |
|
2 |
BASKETBALL WIVES LA |
VH1 |
7.6 |
10.8 |
1,521 |
|
3 |
LA LAS FULL COURT LIFE |
VH1 |
5.9 |
8.0 |
1,196 |
|
4 |
JESSIE |
DISNEY |
5.1 |
8.2 |
1,161 |
|
5 |
SHAKE IT UP |
DISNEY |
5.1 |
7.2 |
1,164 |
|
6 |
BET MOVIE OF THE WEEK |
BET |
4.9 |
6.8 |
1,139 |
|
7 |
T.O. SHOW 3 |
VH1 |
4.8 |
6.4 |
915 |
|
8 |
JERSEY SHORE SSN 4 |
MTV |
4.8 |
6.8 |
963 |
|
9 |
PHINEAS AND FERB |
DISNEY |
4.7 |
7.4 |
1,000 |
|
10 |
BASKETBALL WIVES LA |
VH1 |
4.6 |
6.4 |
882 |
|
11 |
HOUSE OF PAYNE |
TBS |
4.6 |
6.5 |
963 |
|
12 |
BAD GIRLS CLUB |
OXYGEN |
4.5 |
6.1 |
980 |
|
13 |
MON NIGHT COUNTDOWN |
ESPN |
4.4 |
6.9 |
741 |
|
14 |
HALLOWEENTOWN |
DISNEY |
4.3 |
5.8 |
983 |
|
15 |
HOUSE OF PAYNE |
TBS |
4.3 |
6.2 |
904 |
|
16 |
LAW & ORDER: SVU |
USA |
4.1 |
5.9 |
731 |
|
17 |
FISH HOOKS |
DISNEY |
4.1 |
6.3 |
828 |
|
18 |
WWE ENTERTAINMENT |
USA |
4.0 |
5.6 |
867 |
|
19 |
WWE ENTERTAINMENT |
USA |
4.0 |
5.4 |
830 |
|
20 |
JESSIE |
DISNEY |
3.9 |
5.8 |
834 |
|
21 |
GOOD LUCK CHARLIE |
DISNEY |
3.8 |
5.8 |
772 |
|
22 |
WWE FRI NIGHT SMACKDOWN |
SYFY |
3.8 |
6.3 |
814 |
|
23 |
HOUSE OF PAYNE |
TBS |
3.8 |
5.4 |
814 |
|
24 |
GOOD LUCK CHARLIE |
DISNEY |
3.8 |
6.0 |
819 |
|
25 |
VICTORIOUS |
NICK |
3.7 |
5.9 |
846 |
Source: Nielsen Media Research. Ranked by
percent of African-American households watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
Click here for the previous week's cable chart
Go to Target Market News homepage
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