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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
Click here for more stats from "The Buying Power of
Black America."
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TV One's total audience approaching 23 million households
(October
5, 2005) TV One finished third quarter with a number of new system
launches, adding more than one million households in September, which
brings the network's subscriber total to nearly 23 million households. TV One recently launched on Bright House Networks' Tampa system; Comcast's Miami, Vero Beach, FL and Ft. Wayne, IN systems; Time Warner Cable systems in Kansas City, Raleigh/Durham and Wilmington, NC; Cox Communications systems in Humboldt, CA and Russellville, AR; Charter's California City, CA system; and Mid-Continent's system in Minot, ND.
"We are gratified with the strong, broad-based support TV One continues to receive from the affiliate community and their subscribers," said TV One Executive Vice President of Affiliate Sales and Marketing Brad Samuels. "Our target audience is responding enthusiastically to the channel and we're enjoying great success with our launch marketing efforts, helping our affiliates reach out to an underserved audience and achieve their subscriber growth goals."
Launched in January 2004, TV One offers a broad range of lifestyle and entertainment-oriented original programming that target African-American adult viewers.
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11th Annual Edition Available
'Buying Power' report reveals surge by black households for consumer electronics
Despite
tighter economic times, African-American households are significantly
increasing their expenditures on consumer electronics for the home,
according to the newest edition of The Buying Power of Black America
report. In many categories such as video games, televisions, CD players,
cable TV service and sound equipment, black households are spending more
on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002.
Read more and see the latest expenditure figures for black consumers
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Burrell
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On Wheels Inc.
R.J. Dale Advertising & P.R.
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