Cable Ratings for Week of Sept. 24 - 30
Cable’s top 25 shows a virtual repeat of last week with ‘Payne’ at No.1 (October
4, 2007) Black households were set in their ways for the last two week
with the order of the top five most shows remaining the same for the third
and fourth week of September. “House of Payne” took the four of the five
slots, and claimed 6.2 million black homes in its back-to-back-to-back
triple airing on Wednesday night.
Disney was the winning network, with “High School Musical” as its best
performer. BET did almost as well with eight chart makers. TBS had four
(all of them “Payne”) while USA and ESPN both posted two shows.
The total number of black households watching the top 25 most popular
cable shows, according to Nielsen Media Research, was18.3 million, or
virtually the same as the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
1
HOUSE OF
PAYNE
TBS
18.0
1,713
2
HOUSE OF
PAYNE
TBS
18.4
1,668
3
HOUSE OF
PAYNE
TBS
16.0
1,530
4
NFL REGULAR
SEASON
ESPN
15.5
1,423
5
HOUSE OF
PAYNE
TBS
13.8
1,303
6
HIGH SCHOOL
MUSICAL
DISNEY
7.7
727
7
WWE
ENTERTAINMENT
USA
7.4
714
8
WWE
ENTERTAINMENT
USA
7.5
704
9
HIP HOP V
AMER PT 2
BET
7.8
685
10
HIP HOP V
AMER PT 1
BET
7.2
637
11
SKY HIGH
DISNEY
6.5
547
12
HELL DATE
BET
5.6
530
13
THATS SO
RAVEN
DISNEY
5.4
517
14
COLL FTBL-SAT
PRIME
ESPN
6.0
506
15
CONFESSIONS/TEENAGE DRAMA
DISNEY
5.8
489
16
BLACK CARPET
BET
5.6
489
17
S SUITE LIFE
OF ZACK&CODY
DISNEY
5.1
489
18
HELL DATE
BET
5.1
485
19
THATS SO
RAVEN
DISNEY
5.0
473
20
HELL DATE
BET
5.0
468
21
HELL DATE
BET
5.0
464
22
LIZZIE
MCGUIRE MOVIE
DISNEY
5.0
458
23
JUMP IN!
DISNEY
5.0
456
24
S SUITE LIFE
OF ZACK&CODY
DISNEY
4.8
443
25
MOVIE OF THE
WEEK
BET
5.2
436
Source: Nielsen
Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
13th
Annual Edition
Buying Power report shows more spending by black consumers on
'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued...
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________