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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Cable Ratings for Week of Sept. 24 - 30
Cable’s top 25 shows a virtual repeat of last week with ‘Payne’ at No.1

(October 4, 2007) Black households were set in their ways for the last two week with the order of the top five most shows remaining the same for the third and fourth week of September. “House of Payne” took the four of the five slots, and claimed 6.2 million black homes in its back-to-back-to-back triple airing on Wednesday night.

Disney was the winning network, with “High School Musical” as its best performer. BET did almost as well with eight chart makers. TBS had four (all of them “Payne”) while USA and ESPN both posted two shows.

The total number of black households watching the top 25 most popular cable shows, according to Nielsen Media Research, was18.3 million, or virtually the same as the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

HOUSE OF PAYNE

TBS

18.0

1,713

2

HOUSE OF PAYNE

TBS

18.4

1,668

3

HOUSE OF PAYNE

TBS

16.0

1,530

4

NFL REGULAR SEASON

ESPN

15.5

1,423

5

HOUSE OF PAYNE

TBS

13.8

1,303

6

HIGH SCHOOL MUSICAL

DISNEY

7.7

727

7

WWE ENTERTAINMENT

USA

7.4

714

8

WWE ENTERTAINMENT

USA

7.5

704

9

HIP HOP V AMER PT 2

BET

7.8

685

10

HIP HOP V AMER PT 1

BET

7.2

637

11

SKY HIGH

DISNEY

6.5

547

12

HELL DATE

BET

5.6

530

13

THATS SO RAVEN

DISNEY

5.4

517

14

COLL FTBL-SAT PRIME

ESPN

6.0

506

15

CONFESSIONS/TEENAGE DRAMA

DISNEY

5.8

489

16

BLACK CARPET

BET

5.6

489

17

S SUITE LIFE OF ZACK&CODY

DISNEY

5.1

489

18

HELL DATE

BET

5.1

485

19

THATS SO RAVEN

DISNEY

5.0

473

20

HELL DATE

BET

5.0

468

21

HELL DATE

BET

5.0

464

22

LIZZIE MCGUIRE MOVIE

DISNEY

5.0

458

23

JUMP IN!

DISNEY

5.0

456

24

S SUITE LIFE OF ZACK&CODY

DISNEY

4.8

443

25

MOVIE OF THE WEEK

BET

5.2

436

Source: Nielsen Media Research. Number of homes
shown in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

 
 
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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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