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Safeway chain appoints James D. White SVP of corporate brands

(October 4, 2005) Safeway Inc. has announced today the appointment of James D. White, 44, as Senior Vice President, Corporate Brands. He will oversee the company's entire Corporate Brands organization including its marketing, manufacturing, finance and outside sales functions.

Mr. White comes to Safeway from the Gillette Company where he spent three years as Senior Vice President for Business Development, North America. Prior to his time with Gillette, Mr. White spent 15 years at Nestle Purina Petcare, where he played a key role in developing the company's core capability as a worldwide provider of private label brands across the food, mass and specialty channels. He spent his formative years as an executive at Coca-Cola Foods in various marketing and sales development positions in the mid-1980s.

"James brings a strong set of marketing and product development credentials that will give us greater opportunity to grow our already strong private label program," said Brian Cornell, Safeway's Executive Vice President, Chief Marketing Officer. "His reputation as a leader and an innovator across some blue chip consumer packaged goods companies speaks to the value he will bring to an important part of Safeway's core business."

Mr. White holds a Bachelor of Science degree in Marketing from the University of Missouri and an MBA from Fontbonne College. He currently serves on the Board of Keane Inc., an information technology and business process company headquartered in Boston. Mr. White will join Safeway shortly after the completion of Gillette's planned merger with Proctor and Gamble.

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