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Harris joins Carol H. Williams Advertising as Senior Vice President
(October 3, 2011) Joya R. Harris has been named Senior Vice President/Group Account Director for Carol H. Williams Advertising (CHWA), servicing the General Motors account. Joya is an automotive professional with more than 15 years of extensive experience in sales, marketing, planning, integration and operations relative to brands, products, services and the retail channel. In her current role, Joya will be providing senior leadership on the Cadillac Account utilizing consumer insights to address the clients' business challenges.
She will be based in Detroit and work closely with the agency's Chicago office.
Prior to joining CHWA, Joya spent a majority of her career at Carlson Marketing Worldwide, Inc. She joined Carlson Marketing in 1992 as an Account Executive on the Ford Motor Company Account and steadily moved through the ranks to eventually head the account from 2001-2009 as Vice President, Group Account Director. During her tenure, Joya significantly grew the business through several key initiatives, including Training Certification, Business Preferred Network, Race for the Cure, Ford Division Product Training and launches of the 1993 Probe, 1994 Mustang and 2002 Thunderbird.
In 2010, she took on the challenge of growing the business in Carlson's Detroit office as Vice President, Business Development. In that position and in a down economy, Joya added four new clients to the Carlson Marketing roster, including Nissan North America, Lowe's, Blue Cross Blue Shield of Michigan and CAT Scale.
During her tenure at Carlson Marketing, Joya was honored with numerous awards including sales leadership, profit leadership, and as one of Carlson's Great Managers. She also earned the Women of Excellence Award in 2010 from the Michigan Chronicle.
Before joining Carlson Marketing, Joya worked at Ross Roy Communication (BBDO) and J. Walter Thompson. Over the years her client list has included Kmart, FTD, Stroh Brewery, Gallo Winery, Bosch, Monroe and Ford Motor Company.
Joya is also an active member of the Detroit community. She holds board positions with non-profit organizations, including Alternatives for Girls, The Red Cross of Southeast Michigan, The American Heart Association of Southeast Michigan and The Arthritis Foundation. Joya also volunteers for The United Negro College Fund, The Susan G. Komen Breast Cancer Foundation, The Junior League of Detroit, Go Red for Women Movement, and The Links Inc. Renaissance Chapter.
Joya holds a Bachelor of Arts degree in Broadcast Journalism and Business Administration from Howard University. She earned a Master of Science degree in Advertising from the University of Illinois at Urbana-Champaign, where she was published in the Journal of Advertising. She is also a graduate of Leadership Detroit XXII, the Carlson Executive Leadership Program at the University of Minnesota, Menttium, Leadership at the Maxx and other continuing education programs.
Joya is a native Detroiter who currently lives in Rochester Hills, Mich., with her husband of 16 years, William Sherron IV.
Carol H. Williams Advertising is one of the largest African-American, independently owned advertising and marketing agency in the country. Founded by award-winning creative and marketing executive Carol H. Williams more than 25 years ago, the agency is noted for its brilliant insights, strategic discipline and creative genius, which continue to set it apart. Over the years, the agency's client list has included an array of Fortune 500 companies. CHWA has offices in the San Francisco Bay area, Chicago and New York City.
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