Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News launches Chicago business publication

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Joya Harris joins Carol H. Williams Advertising as Senior Vice President

(October 3, 2011) Joya R. Harris has been named Senior Vice President/Group Account Director for Carol H. Williams Advertising (CHWA), servicing the General Motors account. Joya is an automotive professional with more than 15 years of extensive experience in sales, marketing, planning, integration and operations relative to brands, products, services and the retail channel. In her current role, Joya will be providing senior leadership on the Cadillac Account utilizing consumer insights to address the clients' business challenges.

She will be based in Detroit and work closely with the agency's Chicago office.

Prior to joining CHWA, Joya spent a majority of her career at Carlson Marketing Worldwide, Inc. She joined Carlson Marketing in 1992 as an Account Executive on the Ford Motor Company Account and steadily moved through the ranks to eventually head the account from 2001-2009 as Vice President, Group Account Director.  During her tenure, Joya significantly grew the business through several key initiatives, including Training Certification, Business Preferred Network, Race for the Cure, Ford Division Product Training and launches of the 1993 Probe, 1994 Mustang and 2002 Thunderbird.

In 2010, she took on the challenge of growing the business in Carlson's Detroit office as Vice President, Business Development. In that position and in a down economy, Joya added four new clients to the Carlson Marketing roster, including Nissan North America, Lowe's, Blue Cross Blue Shield of Michigan and CAT Scale.

During her tenure at Carlson Marketing, Joya was honored with numerous awards including sales leadership, profit leadership, and as one of Carlson's Great Managers. She also earned the Women of Excellence Award in 2010 from the Michigan Chronicle.

Before joining Carlson Marketing, Joya worked at Ross Roy Communication (BBDO) and J. Walter Thompson. Over the years her client list has included Kmart, FTD, Stroh Brewery, Gallo Winery, Bosch, Monroe and Ford Motor Company.

Joya is also an active member of the Detroit community. She holds board positions with non-profit organizations, including Alternatives for Girls, The Red Cross of Southeast Michigan, The American Heart Association of Southeast Michigan and The Arthritis Foundation.  Joya also volunteers for The United Negro College Fund, The Susan G. Komen Breast Cancer Foundation, The Junior League of Detroit, Go Red for Women Movement, and The Links Inc. Renaissance Chapter.

Joya holds a Bachelor of Arts degree in Broadcast Journalism and Business Administration from Howard University. She earned a Master of Science degree in Advertising from the University of Illinois at Urbana-Champaign, where she was published in the Journal of Advertising. She is also a graduate of Leadership Detroit XXII, the Carlson Executive Leadership Program at the University of Minnesota, Menttium, Leadership at the Maxx and other continuing education programs.

Joya is a native Detroiter who currently lives in Rochester Hills, Mich., with her husband of 16 years, William Sherron IV.

Carol H. Williams Advertising is one of the largest African-American, independently owned advertising and marketing agency in the country. Founded by award-winning creative and marketing executive Carol H. Williams more than 25 years ago, the agency is noted for its brilliant insights, strategic discipline and creative genius, which continue to set it apart. Over the years, the agency's client list has included an array of Fortune 500 companies. CHWA has offices in the San Francisco Bay area, Chicago and New York City.

Go to Target Market News homepage

Rep. Bobby Rush hosts CBC panel on lack of blacks as TV newsroom managers ranked top black news site for fourth consecutive month

Rainbow PUSH Auto Summit to feature top execs in discussion on advertising

Black Cable TV Ratings for Week of Sept. 19 - 25 Cable's Top 25 holds on to black viewers as competitive TV season kicks off

Black TV Ratings for Week of Sept. 19-25 X-Factor joins football as a regular among most popular TV shows in black homes

NBC owned stations launch new program to recruit diverse journalists

GM leads all donors in contributions to the $120 million King memorial

Black TV Ratings for Week of August 15 - 21 It's still summer, but football's scoring high with black TV viewers

MSNBC officially names Rev. Al Sharpton to host 'PoliticsNation' in daily 6 p.m. slot

Creditors ask bankruptcy judge to force Inner City Broadcasting into Chapter 11

Johnson Publishing Co. names Kierna Mayo Editorial Director, Digital for Ebony

Target Market News names Karen Weddington Vice President of Sales

BET specials celebrate unveiling of the Martin Luther King Memorial

Ebony, Essence out-pace industry average for growth in ad revenue

Black TV Ratings for Week of August 8 - 14 As summer line-ups cool, audience number get warmer for TV networks

Click here for more recent news stories and our news archive

Return to top of page




228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2011 All rights reserved                                                                                                                                                                                                                             Supplier Services