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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
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© 2007 by
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CBS’s ‘Without A Trace’ takes the No.1 spot by winning the battle for Thursday night
(October
3, 2007) CBS pulled off an upset by taking the top spot for the week’s
most popular shows in black households. “Without A Trace” beat out NBC’s
“Sunday Night Football” and ABC’s “Grey’s Anatomy” and claimed victory in
the week’s most contested time slot, Thursday night. It got help from its
lead-in show, “CSI,” which took fourth place.”Cane” was the most popular of the new offerings that made the chart, finishing in the top ten. “Bionic Woman” and “Private Practice” also drew first-time viewers. “K-Ville” dropped to 18th place and lost about a half million households from it debut the previous week.
CBS, with ten shows among the top 25, was the week’s winning network. ABC followed with seven, NBC with five. Fox had two and the CW scored one.
The total number of black households watching the top 25 during the last week of September was 32.5 million, or a whopping 21 percent increase over the previous week’s total of 27 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of Homes
|
1 |
WITHOUT A TRACE |
CBS |
12.9 |
1.761 |
|
2 |
SUNDAY NIGHT FOOTBALL |
NBC |
12.8 |
1.744 |
|
3 |
GREY'S ANATOMY-THU 9 |
ABC |
12.1 |
1.649 |
|
4 |
CSI |
CBS |
12.0 |
1.634 |
|
5 |
DANCING W/STARS-MON |
ABC |
11.1 |
1.512 |
|
6 |
CSI: MIAMI |
CBS |
11.0 |
1.501 |
|
7 |
DANCING W/STARS SP-9/25 |
ABC |
10.8 |
1.469 |
|
8 |
60 MINUTES |
CBS |
10.7 |
1.456 |
|
9 |
CANE |
CBS |
9.8 |
1.339 |
|
10 |
HOUSE |
FOX |
9.5 |
1.293 |
|
11 |
HEROES |
NBC |
9.3 |
1.272 |
|
12 |
UGLY BETTY |
ABC |
9.1 |
1.237 |
|
13 |
COLD CASE |
CBS |
9.1 |
1.239 |
|
14 |
SHARK |
CBS |
9.1 |
1.240 |
|
15 |
BIONIC WOMAN |
NBC |
9.0 |
1.234 |
|
16 |
LAW AND ORDER:SVU |
NBC |
8.6 |
1.177 |
|
17 |
DANCING W/STARS RESULT |
ABC |
8.5 |
1.156 |
|
18 |
K-VILLE |
FOX |
8.4 |
1.153 |
|
19 |
PRIVATE PRACTICE |
ABC |
8.2 |
1.113 |
|
20 |
THE UNIT |
CBS |
8.2 |
1.122 |
|
21 |
SUN NIGHT NFL PRE-KICK |
NBC |
8.2 |
1.123 |
|
22 |
CSI: NY |
CBS |
8.1 |
1.112 |
|
23 |
DESPERATE HOUSEWIVES |
ABC |
8.0 |
1.090 |
|
24 |
AMERICA'S TOP MODEL-3 |
CW |
7.2 |
.987 |
|
25 |
CRIMINAL MINDS |
CBS |
7.0 |
.960 |
Source: Nielsen
Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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