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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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BET to premiere new docu-drama series on life of NFL quarterback Vince Young

(October 2, 2006) NFL rookie sensation Vince Young will make his television series debut on BET with Next Level: Vince Young, premiering Wednesday, October 4 at 9:30 p.m. ET/PT. In this six-part reality documentary sports series, viewers get a first-hand look at Young's successful transition from being a two-time Rose Bowl MVP to becoming the No. 3 draft pick and first quarterback selected in the 2006 NFL Draft. Vince is a hero on and off the field, but he's about to enter the most stressed-filled opportunity in his life.

"With BET documenting numerous events in my personal and sports life from childhood to manhood, high school to college and college to the NFL, I'll hopefully inspire kids and adults to listen to their heart and not only go after, but achieve their dreams," said Young. He also added that one of the most important lessons he hopes to impart with the show is "not being afraid of the challenges life may bring and taking them head on."

Brendon J. Carter of Bright Creations, Inc. is executive producer of this BET series. Carter's experience spans network and cable series including The Osbornes, Queer Eye for the Straight Guy, Super Agent, Invasion Iowa, and Search for the Funniest Mom in America 2.

Few college athletes have captured the nation's attention the way quarterback Vince Young did at the University of Texas at Austin. His performance on the grandest of stages -- a dazzling 2006 Rose Bowl upset to win the National Championship -- elevated him to legendary status. After leading Texas to its first national title in 35 years, Young elected to forego his senior year and entered the 2006 NFL Draft. He was selected by the Tennessee Titans as their highest pick in the draft since 1995, when Young's mentor Steve McNair was chosen with the third pick by the Oilers.

NEXT LEVEL: VINCE YOUNG is the first installment of the NEXT LEVEL docu-reality sports franchise delving into the lives of athletes in transition. Whether following rookies moving from college to the pros, highly-recruited high school stars entering college, or former All-Pros attempting comebacks, BET's NEXT LEVEL cameras will capture what it's like to master the spotlight, negotiate through the barrage of sponsorship opportunities and deal with the emotional draw of new money, new fame and new friends. This series will showcase what it truly means to be a star on and off the field.

The first 30-minute episode offers an introduction to Vince Young. Shot from his hometown of Houston, Texas, Young gives a personal account of his childhood, his family, and his career. Vince also shares, for the first time, his thoughts on not winning the Heisman Trophy and how it further propelled him to fight for the Rose Bowl Championship. We'll hear about the potential Vince's high school coach recognized early on, meet the family members who recall when Vince was just a skinny kid with speed, and hear from University of Texas coach Mack Brown. In the end, it's Vince's family, friends, and church that keep this 22-year-old athlete grounded and constantly striving for the best in life.


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Target Market News
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The 2006
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American
Magazine
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 ONE DAY ONLY! 
Friday, Nov. 3rd, 2006
Time Warner Inc.
The Time & Life Building

New York, N.Y.
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The fourth annual symposium examining the latest research, trends and opportunities for African-American magazine advertisers and publishers

 TOPICS TO BE COVERED 

- Successful Start-ups Strategies
- Improving Advertising Sales
- Building Your Magazine’s Brand
- Getting More Website Revenues
- Opportunities From Editorial
- Using Research Successfully
 
(Watch for registration details to be announced soon)
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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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