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BET Networks puts focus on black women during Breast Cancer Awareness month

(September 30, 2014) BET Networks and Planned Parenthood Federation of America announced a partnership to increase breast health awareness among African American women during October's Breast Cancer Awareness efforts. The "BET Goes Pink" initiative is a national, multi-platform call-to-action campaign dedicated to raising awareness, encouraging early detection and educating our audience on the most commonly diagnosed cancer in African American women. The campaign engages BET's audience through targeted public service announcements, community events and free online resources.

"BET Goes Pink was born out of the need to ensure black women's voices and their unique stories were part of the breast cancer awareness month dialogue," said Sonya Lockett, VP Public Affairs, BET Networks. "Since the campaign's inception over four years ago, we have partnered with the Susan G. Komen's Circle of Promise, American Cancer Society, Sister's Network and Planned Parenthood to educate and empower our audience on facts around breast cancer. Although we make a concerted effort in October, breast cancer prevention and education is part of our larger year-round commitment to women's health."

African American women are disproportionately affected by breast cancer. Under age 45, African American women have the highest incidences of breast cancer and African American women of all ages are more often diagnosed with highly aggressive forms of breast cancer and are more likely to die from breast cancer than any other race.

Company officials say BET Networks is dedicated to closing the racial disparities of breast cancer and ensuring African American women are included in the conversation during the month of October, .

In partnership with Planned Parenthood, BET presents the second annual Breast Party Ever a series of events across the country that brings women together to celebrate breast health education and lifesaving health services. The Breast Party Ever will bring together women, community leaders, medical providers, and entertainers to educate women -- particularly those between 20 and 40 years old who may not consider themselves at risk -- with important information about breast health awareness. The events will take place in Chicago, IL; Durham, NC; and Miami, FL throughout the month.

BET Goes Pink's online portal - BET.com/BETGoesPink features articles, video vignettes and resources to ensure our audience is armed with the information needed to stay informed and healthy.  Follow @BET on Twitter and Instagram for updates and health news. Use the hashtag #BETGOESPINK to join the conversation with patients, survivors, friends and family.


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