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UniWorld Group a finalist in two competitions for multicultural advertising
(October 1, 2012) UniWorld Group, Inc. (UWG), the longest-standing full-service multicultural advertising and communications agency in the U.S., has received top honors for its work from two of the industry's most recognized organizations. The agency has been named a finalist in two categories for the ANA (Association of National Advertisers) 2012 Multicultural Awards and this year snagged a nomination for a GLAAD Amplifier Award.
"This is an incredible moment for the agency," said Monique L. Nelson, CEO, UniWorld Group. "This reaffirms the agency's position as a leader in cultural engagement. We need to develop campaigns that uniquely connect our clients' brands with the changing culture. I am pleased that UniWorld Group is responding to this new model."
The agency was named a finalist in both the African American and print categories for its clients Ford Motor Company and the U.S. Marines, respectively, for the ANA Multicultural Awards. These awards recognize ANA member companies and other marketers who produce industry-leading multicultural advertising campaigns. The 2012 grand prize winner in each category will be announced during ANA's 14th Annual Multicultural Marketing & Diversity Conference later this month in Miami.
UniWorld Group received its first-ever GLAAD Amplifier Award nomination,which elevates and promotes individuals and projects in advertising and public relations industries for groundbreaking representations of the LGBT community. The agency's campaign, "Be You, With Us," for its Marriott client was nominated in the Digital - Out and Interactive category. The 2012 GLAAD Amplifier Awards will be held during Advertising Week on Tuesday, October 2, 2012, in New York City.
The agency will share its message on cultural engagement during Advertising Week this week. UniWorld Group, a partner at this year's Advertising Week, will be hosting a panel discussion titled "Bridging the Gap Between Cultures and Brands: The Ultimate Power Trip." Hosted by CEO Monique Nelson, the discussion will include industry insiders: OziomaEgwuonwu;Constance C.R. White, Essence; Jack Myers, author, Hooked Up: A New Generation's Surprising Take on Sex,Politics andSaving the World; Stephen Palacios, Cheskin Added Value; and Ola Moboladeof Firefly Millward Brown. This Adweek event will take place at noon on Thursday, October 4, 2012, at New York City's Liberty Theater.
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