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Chevrolet, Rainbow PUSH team up on national campaign providing financial literacy

(September 30, 2015) Rainbow PUSH Coalition and Chevrolet have teamed up to host a series of workshops designed to educate African American consumers on financial literacy and assist participants in developing concrete steps toward financial security.

"Chevrolet has a long-standing relationship with the African American community," said Paul Edwards, U.S. vice president, Chevrolet Marketing. "We work hard every day to build strong relationships through our community programs. The Money Matters series is a great example of Chevrolet deepening those relationships in a meaningful way."

The workshops, Rainbow PUSH Money Matters sponsored by Chevrolet, are scheduled in Detroit, Atlanta and Chicago, with the goal of helping demystify the complexities of college financing, credit, and the benefits of long-term money management. The first session will be in Detroit on Thursday, Oct. 8, 2015 at Wayne State University and is held in conjunction with the annual PUSH Automotive Summit.

"For over forty years, the Rainbow PUSH Coalition has been committed to leveling the social and economic playing field in this country and around the world," said the Rev. Jesse L. Jackson, Sr., founder and president of the Rainbow PUSH Coalition.

"The next phase of this movement will involve a comprehensive, national empowerment campaign aimed at helping to improve the quality of financial health. This exciting partnership with Chevrolet will help us get there."

The interactive curriculum for the Money Matters series, taught by some of the nation's leading public and private sector financial experts, is geared toward helping a cross-section of participants at various levels of financial literacy. Participants can expect to walk away from the sessions with tools and resources to develop best practices that will help support stronger financial health.

Money Matters Workshops

Detroit Oct. 8, 2015, 9 a.m. 1 p.m. Wayne State University Community Arts Auditorium

Atlanta Oct. 31, 2015, 11 a.m. 2 p.m. Hyatt Regency Hotel

Chicago Nov. 6, 2015, 9 a.m. 2 p.m. Rainbow PUSH Headquarters


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