HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Nielsen completes acquisition of Arbitron, will brand company as Nielsen Audio

(September 30, 2013) Nielsen Holdings N.V., a leading global provider of information and insights into what consumers watch and buy, today announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm.

"This is a great day for Nielsen and a natural step in our evolution," said Nielsen Chief Executive Officer David Calhoun. "Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer's day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on."

Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen's U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio. With Arbitron, Nielsen now measures eight hours a day per person of dynamic media consumption.

"Our combined capabilities offer opportunities to measure unmeasured areas that are important to the industries and clients we serve, like streaming audio, out-of-home measurements for television consumption and deeper measurement of multicultural audiences in the U.S.," said Calhoun. "Globally, this is an opportunity to expand our measurement of consumer behavior and introduce audio measurement capabilities in new markets."

As previously disclosed, Nielsen entered into an agreement on December 17, 2012 to acquire all of the outstanding common stock of Arbitron for $48 per share or a total of $1.3 billion purchase price, funded by cash on hand and recent debt financing. Nielsen expects $0.26 of accretion to adjusted net income per share during the first full year of operations, and $0.32 of accretion to adjusted net income per share during the second year, reflecting an incremental $0.06 in year two.

Nielsen will update its full year guidance to include the impact of the Arbitron acquisition during its Q3 2013 earnings conference call, which will be held October 23.


Go to Target Market News homepage


RECENT STORIES
Black Cable TV Ratings for Week August 19 - 25 VH1 hangs on to No.1 spot on cable Top 25 with 'Basketball Wives'

Clear Channel sued by ad sales executives for racial discrimination in accounts

Lynn Norment to receive 'Freeing The Human Spirit' Award at Union League Club

NABOB says recent wave of radio, TV transactions further weaken minorities' voice

Bounce TV marks 50th anniversary of March on Washington with King documentary

'The Butler' got a box office lift with promotions targeting faith-based consumers

Black Cable TV Ratings for Week August 12 - 18 OWN's Have and Have Nots moves past BET on Top 25 while VH1 stays in first

Black TV Ratings for Week of August 12 - 18 Fox pre-season football pushes CBS' Under The Dome back to No.2 on Top 2

Danette Wills, veteran public relations and media executive, dies following lengthy illness

Bounce TV adds KDSK-TV in St. Louis, renews market distribution agreements

Teshima Walker, award-winning NPR producer, passes after long cancer battle

Black unemployment rate hits its lowest level in the last five years

Shirley Riley-Davis, pioneer advertising executive, dies at 78

Black Cable TV Ratings for Week August 5 - 11 VH1 hits the trifecta on cable Top 25, and edges out BET for most watched network

Bounce TV begins production on original scripted sitcom, 'My Crazed Roommate'

D.L. Hughley signs with REACH Media to host syndicated afternoon drive radio show

Black TV Ratings for Week of August 5- 11 CBS captures half of the Top 25 viewers as network TV plods through summer

John Legend signed as brand ambassador for high-end audio products company

Moguldom Media creates Website to encourage business relationships in Africa

EBONY special issue features celebrity fathers with their sons in hoodies on cover

Two Omnicom agencies join forces to launch new multicultural advertising agency

Black Cable TV Ratings for Week July 29 - Aug. 4 VH1's 'Hit The Floor' grows its lead to take the No.1 spot on the week's Top 25

Memorial service set for veteran advertising executive Bill Sharp in Chicago

Black TV Ratings for Week of July 29 - Aug. 4 NBC's pre-season football knocks CBS out of the week's No.1 position

Visit Oakland picks Carol H. Williams Advertising for the destination's rebranding

Click here for more recent news stories and our news archive

 

 



















 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services