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TheRoot.com ranked top black news site for fourth consecutive month
(September 28, 2011) The Root, The Washington Post Company's African American news and commentary site, has been ranked the number one black news site for four straight months, according to comScore.
As the audience for news and analysis by and about African Americans has moved online, The Root has emerged as one of the dominant destination for those readers. With an average of 1.7 million monthly unique visitors and 13.5 million page views per month, The Root has been growing steadily over the past six months and has seen a year-over-year increase in its audience size of 35%.
"At launch we set out to usher in a new generation of black media and the increase in our audience over the last year has shown us that we are truly resonating with readers across the country," said Donna Byrd, Publisher of The Root. "Our growth on the Web has been strong, but our mobile presence has expanded as well, most notably with the launch of our free iPad App." The Root recently underwent a major redesign, giving it a richer, bolder homepage and many more ways to access content. Byrd credits some of their growth to that: "As we refine the technical and design aspects of our site, it better showcases the work of our writers and becomes more engaging for our readers."
The Root launched on January 28, 2008 and was a leading site covering the 2008 election of the nation's first African American president. It is one of the few sites in its niche to cover politics full-time, and with the 2012 election season heating up, The Root will once again be a must-read for smart political coverage and analysis.
"One of our biggest priorities over the next year is to own coverage of the 2012 elections in the African American space and beyond," said Joel Dreyfuss, Managing Editor, The Root. "With reporting and analysis by seasoned Capitol-watchers, such as Cynthia Gordy, Michael Steele and Jack White, I am confident we will remain a top source of political news and contribute unique and insightful perspectives on the race."
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