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Rainbow PUSH Auto Summit to feature top execs in discussion on advertising
(September 29, 2011) On Wednesday, October 5th - 6th, Rainbow PUSH and Citizenship Education Fund will host the 12th Annual Global Automotive and Energy Summit at MGM Grand Detroit Hotel. This year's theme, "One Set of Rules: Leveling the Playing Field," will include expert panelists and speakers throughout the two-day event. Executives, dealers, suppliers, entrepreneurs, researchers, elected officials and others will discuss minority inclusion of the more than $200 billion automotive procurement budget, $16 billion marketing spend and the relationship to the $857 billion in African American buying power.
One of the Summit's major highlights will be The President's Luncheon at 12 noon. The session will feature an analysis of how $15.7 billion in automotive advertising is spent. The panel will include leading industry executives Joel Ewanick, chief marketing officer global marketing for General Motors; Jim Farley, group vice president of global marketing, sales and service of Ford Motor; Bill Fay group vice president, Toyota Marketing, Toyota Motor Sales USA; and Tim Mahoney, executive vice president and chief procurement and marketing officer of Volkswagen of America. Tavis Smiley, author philanthropist and host of PBS Tavis Smiley Show, will moderate marketing panel.
"We will not be satisfied until the playing field is level for people of color in the automotive and energy industries," said Reverend Jesse L. Jackson, Sr., founder and president, Rainbow PUSH Coalition. "We are cognizant of the economic downturn, but as these industries rebound, companies must implement a business strategy of inclusión. Although we have made great strides within these industries, some companies still lag woefully with their business model for people of color. We are committed to changing that paradigm."
Reverend Jackson, industry executives and community leaders will hold a news conference on Wednesday, October 5 at 10:00 a.m.
Several panels will address topics such as procurement, advertising, automotive dealers and suppliers, green technology and the hip-hop generation. Supplier diversity in a competitive environment will be addressed by procurement executives Robert Socia, vice president global purchasing and supply chain, General Motors; Tom Lake, division manager, North America purchasing, Honda of America; and Robert Young vice president of purchasing, Toyota Engineering & Manufacturing.
Marc Bland, product strategist and multicultural marketing lead, R.L. Polk, will dissect the ethnic automotive dealership representation and ethnic automotive spending power. Kim Keenan, corporate counsel, NAACP national office and Marilyn Stephens, assistant regional manager, U.S. Census, will give insight on the state of the economy. Peter Grady, vice president, network development & fleet operations, Chrysler Group LLC, will also give remarks morning session.
A highlight of the luncheon is the award of PUSH/Excel scholarships through the generous support of General Motors Foundation. The annual scholarships are given to 25 deserving Michigan students who have demonstrated academic excellence and community service. The afternoon sessions will be highlighted by an in-depth discussion regarding professional services with industry executives Wade Hinton, corporate counsel, Volkswagen of America; Brian Schaaf, assistant treasurer, Ford Motor; and Paul Honda, vice president, financial services, Honda of America. Gerald Polk, manager, green partnership, DTE Energy, will focus on green technology in a session that addresses the changing economic environment. Munson Steed, publisher, Rolling Out magazine, will lead a panel on the impact of the hip-hop generation on the automotive industry.
The day will culminate with several industry trailblazers and future leaders honored at the Living Legends and Emerging Leaders Awards Reception. Automotive pioneers Roy Roberts, Bill Brooks, Elliot Hall, Barbara Mahone, Leroy Richie and Freeman Gates will be honored with the Living Legend Award for their ground - breaking contributions in the automotive industry. Several young executives will receive the Emerging Leader Award for their significant roles in the automotive industry.
A breakfast discussion addressing women impact in the automotive industry will be held on Thursday, October 6 at 8:00 a.m. led by Terry Barclay chief executive officer, INFORUM with opening remarks by Vivian Pickard, director of corporate relations and president of the GM Foundation.
Registration is $200 and includes all sessions, breakfast, lunch and the Living Legends Reception at America's premier automotive summit for people of color. More importantly, attendees will have access to more than 50 senior executives in a small setting. For more information, please call 313-842-3883 or visit www.rainbowpush.org.
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